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Polish bookie launches Income Access powered affiliate strategy

STS has launched an affiliate programme in partnership with Income Access, set to be managed by the Polish bookies in house team, using the Paysafe brand’s platform and affiliate software.

‘STSpartner’ will allow campaigns to be targeted down to a city level and according to players’ language, device and browser, among numerous other criteria.

In addition, Income Access’ technology will allow a maximisation of online traffic and raised conversion rates via the affiliate marketing channel.

Lorenzo Pellegrino, CEO of Income Access and Digital Wallets at Paysafe, said: “With the largest economy in Eastern Europe and enjoying one of the strongest GDP growth rates of any EU country, Poland is fast becoming a major global sports-betting market.

“We are therefore excited to partner with STS, the leading Polish bookmaker, and look forward to supporting and maximising the brand’s customer acquisition strategy through our affiliate technology.”

Founded in 1997, STS is Poland’s biggest bookmaker and enjoys an almost 50 percent market share on its native, regulated sports betting market.

Allowing punters to place wagers on a variety of different leagues spread across in excess of 20 sports, STS also provides betting on esports, and details that it “was the first brand to introduce wagering on competitive video gaming contests to the Polish market.”

In addition to its sports betting offering, the firm also holds a number media rights contracts allowing it to broadcast over 2,000 sports events a month through its STS TV channel.

Mateusz Juroszek, President of STS, added: “STS is the leading bookmaker in Poland, setting trends for the domestic market. We’re strongly focused on continuously rolling-out pioneering solutions, and our partnership with Income Access, an experienced marketing tech company, is part of this wider strategy. Our goal is to work closely together to achieve synergies across STS-managed online marketing campaigns.”