SBC News Voice of the Sports Betting Industry
Leading industry affiliate publisher Better Collective, has moved to strengthen its corporate governance confirming the appointment of Petra von Rohr as a new board member.
A finance and corporate communications specialist, von Rohr becomes a Better Collective corporate advisor as the company expands within new markets and bolsters its industry portfolio through M&A activity.
von Rohr currently serves as Group Head of Communications for Scandinavian telecommunications operator Com Hem AB. A seasoned communications executive, von Rohr has consulted a number of multi-national brands on growth strategy and execution initiatives.
Petra von Rohr, commented on joining Better Collective’s governance: “I am excited to join the fast-paced world of Better Collective. I have been following this growth journey for some time, and I truly believe they have an innovative perspective on making the industry more transparent and fair. I look forward to helping Better Collective’s vision, and make sure we obtain the resources needed to maximise our potential.”
In 2017, Better Collective moved to restructure its corporate governance team, in order to aid its ongoing European expansion, appointing Jens Bager as Chairman, supported by former Microsoft Europe President Klaus Holse as a board member.
Welcoming Von Rohr to Better Collective’s board, Jens Bager, chairman of the board at Better Collective; “We are really happy to add Petra to the board of Better Collective. This is yet another significant step in the continued professionalization of the company in order to manage the fast growth, where communication and financial competences are highly important focus areas. The unique skills she has obtained through her career in financial communications, and more recently in the tech industry, really rounds out our collective board.”
