Seeking to meet new industry regulatory demands placed on advertising and player acquisition, online bookmaker Betway has confirmed that it will move its affiliate marketing program in-house.
Updating stakeholders, Betway marketing informs that its decision has been motivated by the substantial regulatory changes within its active operational territories.
Moving forward, all Betway third-party marketing partners will now be fully managed and monitored by the operator.
Issuing a corporate statement, Anthony Werkman CEO of Betway stated that his firm’s marketing teams had a continued commitment to meeting the industry’s highest regulatory standards.
“Managing the affiliate sector is vital in maintaining Betway’s values, so to ensure we remain fully compliant with changing regulatory requirements we will be formally bringing our affiliate programme in-house.’
The transfer of the affiliate program will begin on 1 March 2018, Betway will work closely with its current partners to ensure they are kept fully informed of the changes and how it will affect them.
“We value our affiliate partners greatly and look forward to working with them over the next few years in order to grow this successful area of the business. In doing so we will be focusing on delivering the highest regulatory standards in all our markets as well as ensuring that a clearer alignment with Betway values and systems is in place, and through that greater overall transparency and accountability is achieved.” Werkman further detailed
“We will continue to work alongside regulatory bodies to ensure a safe and fair environment for all.