Cherry AB affiliate marketing subsidiary unit Game Lounge has confirmed the acquisition of Slottracker Solutions (Slottracker.com) for a total consideration of €1 million.
Slottracker.com is a software that allows online casino players to better monitor their playing habits, tracking gameplay information with regards to slot spins, wagers staked and games played.
Game Lounge management has agreed to purchase the Slottracker player solution from US gaming development studio Game Solutions Partnership founded by Thomas Starkie and Brett Lawson.
Confirming the purchase, Game Lounge wull pay €200,000 over a 12-month post-acquisition period. An additional purchase consideration of €300,000 will be paid if Slottracker achieves certain objectives over a two-year period.
Jonas Cederholm, CEO of Game Lounge, commented on the deal: “The purchase of Slot Tracker complements Game Lounge’s already strong offering in order to help players find the right casino or other online games. We look forward to working with the people who built Slot Tracker to be able to develop new features that allow each player to gain more control over their gaming. Among other things, we want to offer solutions that can warn players who risk losing control of their gaming. With Slot Tracker we can combine these goals, and I think we are the only ones in the market with this smart solution.”
Slot Tracker is currently available in a free version and in two pay versions. The program currently works with WMS, NetEnt, Microgaming, Thunderkick, Novomatic, NextGen Gaming, Nyx, IGT, Play ‘n’ Go,
Anders Holmgren, CEO of Cherry AB, says: “Game Lounge is continuing to expand its business. Slot Tracker makes it even clearer that the company’s solutions give players access to information that provides an overview, so that players can choose a game more easily based on their own criteria. With the different service levels, players can choose more complete statistics, different extensions, and comparisons between their results and those of others – called Community Statistics. With Slot Tracker, we complement Cherry’s value chain and I look forward to the new features we will launch in 2018.”