Good Game Limited, which operates a network of Finnish online gambling information sites, has sold several of its popular sites to XLMedia for a total cash consideration of up to €15m.
The deal, which is expected to close in the first quarter of the year, also includes underlying content management systems, social network accounts, related intellectual property and affiliate accounts.
For the 12 months ended 20th November 2017, the network of acquired sites recorded revenues of €1.66m with a 75% EBITDA margin. Good Game will receive an initial payment of €7m with a further €7m to be paid out if performance targets are met.
Following the acquisition, Good Game Limited will focus on building out its recently launched Bojoko.com brand; its most comprehensive and innovative online casino affiliate site to date.
Bojoko is unique in that operators have the power to generate their own content. Operators will enjoy full control over how branding is represented and players are kept updated on all the latest news and promotions.
It is a concept that has proven extremely popular in other online industries such as hotel and accommodation listings with the overwhelming success of companies such as Airbnb and TripAdvisor.
In today’s regulatory landscape, Bojoko also provides operators with a unique platform to update players on any changes to their Terms and Conditions, ensuring a fully transparent dialogue between the operator and its customers.
Toni Halonen, CEO of Good Game Limited, said: “We are delighted to have reached a deal with XLMedia to acquire some of our most successful online casino affiliate sites, and for them to take each site to the next level.
“Following the acquisition, we are going to focus our efforts on bojoko.com, and making it the most valuable and powerful online casino comparison site in the world. We have big things planned, so watch this space.”