SBC News Voice of the Sports Betting Industry
Industry platform and sports betting provisions supplier SBTech has moved to optimise its client marketing and player acquisition capabilities by forming a strategic partnership with NetRefer.
Confirming its plans, SBTech will now make NetRefer’s ‘Performance Marketing Product Suite’ its choice marketing software for its industry client portfolio. Moving forward SBTech will plug-in the suite, making NetRefer marketing provisions available to new and existing clients.
Detailing the importance of the partnership, SBTech stated that its client would gain ‘seamless control’ of digital marketing initiatives ‘under one consolidated umbrella’.
Updating the market, Richard Carter, CEO for SBTech, welcomed NetRefer as a prime partner: “Offering NetRefer as part of our package will significantly enhance our clients’ operations, providing them with a unified view of their marketing campaigns and the opportunity to fully automate the affiliate life cycle – from signup, to CRM management and customer reporting.”
Timothy Buttigieg, COO at NetRefer, backed Carter’s comments stating: “We are ecstatic to partner with SBTech, empowering their vast portfolio of operators with our holistic Performance Marketing product suite.”
