SBC News Voice of the Sports Betting Industry
LeoVegas has launched the innovative Affiliate Academy program, a series of articles that provide affiliates with real guidance on major subjects, such as improving SEO, writing excellent content, and the selection of keywords, with tips released directly from the firm’s top managers.
The mobile-first operator has made a real push in the affiliate sector since the launch of its LeoVegas Sports earlier on this year and the Affiliate Academy has been created to further the relationship it has with affiliates. The company is going the extra mile by taking the time to share tips and knowledge and really train affiliates to be as successful as possible, which of course has benefits for LeoVegas as well.
The operator sees the academy as part of its ambition of ‘creating powerful and long lasting human digital relationships’. Gloria Cereda explained: “We want our affiliates to really experience the LeoVegas culture so that they can fully embrace it and spread our brand message on a whole new level.
“The key to LeoVegas’ success in affiliation has always been the close relationship between our partners and managers. However, we feel that this year thanks to the combination of powerful ingredients such as efficient processes, more data driven mind-set, creativity and unprecedented innovation, we have taken a step ahead from our competitors.”
Check out the LeoVegas Affiliate Academy by clicking here.
