Malta-based industry affiliate marketing software provider NetRefer, will power Paddy Power Betfair’s (PPB) combined affiliate program, as the FTSE 100 betting operator continues to merge its marketing operations.
NetRefer is currently the affiliate marketing platform and provisions provider to both Paddy Power and Betfair. The move the will see NetRefer deliver PPB a ‘Unified Performance Marketing’ platform.
PPB unified affiliate marketing platform will be supported by NetRefer automated marketing provisions, player tracking, publisher reporting tools and partner rewards.
Updating the market, Timothy Buttigieg Chief Operating Officer of NetRefer was pleased to secure his firms continued partnership with both Paddy Power and Betfair enterprises. Buttigieg commented;
“Our long-term strategic partnership with Paddy Power Betfair reinforces our commitment to further embed ourselves with our clients, providing an outstanding service placing clients at the heart of everything that we do,”