SBC News - The Voice of the Sports Betting Industry

Skyline of Paris, France, where Polymarket has been blocked

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Polymarket to fight France blocks amid UK ‘Posh George' bets scrutiny

FIFA's headquarters in Switzerland

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Discrepancies emerge around FIFA’s World Cup integrity claims

A chart showing ups and downs, symbolising World Cup betting trading

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DATA.BET: Bet builders stand yet again in World Cup trading

SBC announces the shortlisted nominees for the 13th edition of the SBC Awards.

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Meet the nominees: SBC Awards 2026 shortlist revealed

Andy Burnham, new UK Prime Minister

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Burnham plans for gambling to fund high-street relief for “good businesses”

Villa Park, home of Aston Villa, which has renewed its deal with Betano

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Betano extends Aston Villa deal as Premier League remains top marketing real estate

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Netflix makes first Real Money Gaming advertising hire

Features

Anthony Albanese, Prime Minister of Australia, whose governing is pushing a package of Australian betting reforms

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Australian betting to see ‘much higher barrier of entry’ as Labor reforms press on

John Cook discusses how AI is the secret to redefining B2B marketing

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AI: the secret to redefining B2B marketing?

Hurdles on an athletics track

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BetConstruct’s Lena Yasir tackles iGaming’s biggest market hurdles and challenges

No 10 Downing Street, the residence of the UK Prime Minister, currently Andy Burnham

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The big four Andy Burnham cabinet choices for the UK betting industry

Concept of a tech upgrade, like what FIRST has done for Pixbet

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FIRST.bet sportsbook enters Pragmatic PAM ecosystem

graphic showing arrow on target

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BetConstruct CEO Lena Yasir outlines vision for operational excellence

Sportsbook

FIFA's headquarters in Switzerland

Time to read: min

Discrepancies emerge around FIFA’s World Cup integrity claims

A chart showing ups and downs, symbolising World Cup betting trading

Time to read: min

DATA.BET: Bet builders stand yet again in World Cup trading

The World Cup trophy

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GR8_TECH: Over 40% of punters backed four specific World Cup teams

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FIRST makes Argentine debut as global expansion continues

a FIFA World Cup football

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World Cup and esports drive solid quarter for BETBY

2026 World Cup, an event where bookmakers have had to pay out a lot of winners

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World Cup betting integrity kept intact by FIFA and partnering watchdogs

A car speeding round. a corner, symbolising Kambi's return to growth

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Kambi “turns corner to growth” as World Cup boosts trading

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Regulatory exchange and high-level networking define SBC Summit Tbilisi 2026

FeedConstruct stand at SBC Summit

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FeedConstruct adds elite football from Nicaragua to global offer

iGaming

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FIRST makes Argentine debut as global expansion continues

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UN advises coordinated efforts against illegal gambling in Southeast Asia

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Kresimir Spajic: Allwyn’s all-in on digital

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Italy tax man expects €800m gambling income boost

Marketing

Villa Park, home of Aston Villa, which has renewed its deal with Betano

Time to read: min

Betano extends Aston Villa deal as Premier League remains top marketing real estate

Time to read: min

Netflix makes first Real Money Gaming advertising hire

Time to read: min

UK ads watchdog gives gambling straight-A four months in a row

Time to read: min

Svenska Spel hits back at profits over responsibility claims

Technology

Skyline of Paris, France, where Polymarket has been blocked

Time to read: min

Polymarket to fight France blocks amid UK ‘Posh George' bets scrutiny

Time to read: min

Netflix makes first Real Money Gaming advertising hire

Hurdles on an athletics track

Time to read: min

BetConstruct’s Lena Yasir tackles iGaming’s biggest market hurdles and challenges

graphic showing arrow on target

Time to read: min

BetConstruct CEO Lena Yasir outlines vision for operational excellence

Podcast

Retail

Andy Burnham, new UK Prime Minister

Time to read: min

Burnham plans for gambling to fund high-street relief for “good businesses”

Time to read: min

Svenska Spel hits back at profits over responsibility claims

The Grand National, the biggest event on the UK horse racing calendar

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BHA hires new Chair amidst UK political battle against affordability and tax

Shutterstock_Tabcorp

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TAB telecom breaches lead to AU$2.7m fine

Player Protection

The Bank of England, which manages an account for the UK government - which the Gambling Commission has decided regulatory enforcement penalties should be directed to

Player Protection

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UK gambling penalties to move to government’s bank account

A yellow card, representing how close Evolution came to losing its licence

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Evolution’s "serious weaknesses” narrowly miss licence suspension

GGL

Player Protection

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GGL plans for LUGAS expansion as lead evidence provider of German gambling

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Burnham keeps DCMS stable as Nandy keeps brief

Esports

A tennis ball

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Game, set, match for BETBY’s latest eTennis update

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DATA.BET: The growing role of virtual sports

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DATA.BET: eFootball World Cup supplanted as esports’ top event

A 1990s computer setup

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BETBY goes back to the ‘90s with latest product push

Podcast

Video

Anthony Albanese, Prime Minister of Australia, whose governing is pushing a package of Australian betting reforms

Time to read: min

Australian betting to see ‘much higher barrier of entry’ as Labor reforms press on

Concept of a tech upgrade, like what FIRST has done for Pixbet

Time to read: min

FIRST.bet sportsbook enters Pragmatic PAM ecosystem

graphic showing people debating

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Inside 1xCare’s mission to change player protection discourse

EveryMatrix interview with Richardt Funch

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EveryMatrix: Merkur agreements in Denmark & Belgium demonstrates omnichannel prowess

Events

SBC announces the shortlisted nominees for the 13th edition of the SBC Awards.

Time to read: min

Meet the nominees: SBC Awards 2026 shortlist revealed

Those attending SBC Summit and Affiliate Leaders Summit this September will be able to turn three days of industry learning into recognised Continuing Professional Development.

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SBC brings CPD-accredited learning to SBC Summit and Affiliate Leaders Summit

SBC Summit unveils new AI Academy.

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SBC Summit's AI academy to cover AI agents, deepfake threats and human-AI collaboration

The Affiliate Leaders Summit will unite 10,000 affiliates, media buyers, operator acquisition teams, digital marketers, technology providers and other industry stakeholders.

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SBC teams up with Conversion Conf for Affiliate Leaders Summit 2026

Operators, regulators and regional experts examine global opportunities at SBC Summit.

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Africa, the Far East and other emerging markets take centre stage at SBC Summit

SBC Summit to unite operators, payment providers, fintech specialists and compliance experts.

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SBC Summit to explore fintech’s role in faster, safer player payments

SBC Summit has launched the Regulatory Gaming Meetups, a new networking initiative that will connect delegates with regulators, market experts, and industry leaders.

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SBC Summit gives delegates direct access to regulators through new regulatory gaming meetups