SBC News - The Voice of the Sports Betting Industry

people playing esports

Time to read: min

BETBY fuels player engagement with ePadel Tennis and eSumo

A US dollar and graph showing gains and declines, symbolic of Genius Sports' Q2

Time to read: min

Genius Sports confident investments will pay off after clocking $76m Q2 loss

Giorgia Meloni, PM of Italy

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Italy: Retail betting reorganisation removed from government agenda

SBC Summit rolls out structured networking programme.

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SBC Summit 2026 rolls out structured networking, powered by SBC Connect

Premier League trophy, representing Super Group's presence in the league after Man Utd deal

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Super Group CEO hails Man Utd deal as Betway asserts Premier League dominance

A board room, symbolising the change in Flutter Entertainment's leadership

Time to read: min

Where next for Flutter? Outgoing CEO expects “continuation of strategy’ under new leadership

Time to read: min

John Cook: Your brand isn’t just colours or a logo, it’s much more than that

Features

A board room, symbolising the change in Flutter Entertainment's leadership

Time to read: min

Where next for Flutter? Outgoing CEO expects “continuation of strategy’ under new leadership

Time to read: min

John Cook: Your brand isn’t just colours or a logo, it’s much more than that

Flag of Brazil flying before the Chamber of Deputies

Time to read: min

Betting advertising: what's changed for Brazil's agencies, influencers, and brands?

Superbet branding on Greek football club shirts

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Superbet accelerates bid to break into Greek top three

Time to read: min

Bacta: "You cannot protect consumers by weakening the regulated market"

Chess, representing Underdog's acquisition of IG Group

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City prices Underdog on symbiotic value to IG Group above regulatory risks

Sportsbook

Premier League trophy, representing Super Group's presence in the league after Man Utd deal

Time to read: min

Super Group CEO hails Man Utd deal as Betway asserts Premier League dominance

following footsteps, representing Kalshi following Polymarket with a Genius Sports partnership

Time to read: min

Kalshi follows Polymarket in partnering with Genius Sports

Welsh flag flying backwards

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FeedConstruct adds Wales to ever growing international football portfolio

Graph with a declining trend, representing Flutter's latest results

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Flutter Entertainment reports $296m net loss despite early World Cup boost

Flutter Entertainment branding on the New York Stock Exchange

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Flutter CEO Peter Jackson to depart amid 50% fall in 2026 share price

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BlackRock increases Entain control to over 5% again

Genius Sports, whose share price rose after a partnership with Polymarket

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Polymarket deal hands huge boost to Genius Sports shares

A man tossing a coin, symbolising Super Group and Betway slipping a loss into a profit in Q2 2026

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Super Group flips loss to profit in Q2 as Betway steams ahead in Africa

Fred Done, Betfred, with Super League trophy

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Betfred reported to be ending Super League sponsorship deal after nine years

iGaming

Rio de Janeiro, Brazil

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Lack of gambling age-protections land Apple Brazil in legal trouble

A magnifying glass focusing on Austria

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Austria submits Gambling Act changes for EC determination

Gavel on a table, symbolic of law

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SoftConstruct’s Karine Hakobyan becomes latest IMGL member

ONJN seeks emergency provisions to curb problem gambling

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Romania rolls-out new customer winnings tax regime

Marketing

Time to read: min

John Cook: Your brand isn’t just colours or a logo, it’s much more than that

Flag of Brazil flying before the Chamber of Deputies

Time to read: min

Betting advertising: what's changed for Brazil's agencies, influencers, and brands?

Fred Done, Betfred, with Super League trophy

Time to read: min

Betfred reported to be ending Super League sponsorship deal after nine years

Betway secure Man Utd sponsorship

Time to read: min

Man Utd secure Betway partnership over two months after rumours began

Technology

people playing esports

Time to read: min

BETBY fuels player engagement with ePadel Tennis and eSumo

A US dollar and graph showing gains and declines, symbolic of Genius Sports' Q2

Time to read: min

Genius Sports confident investments will pay off after clocking $76m Q2 loss

following footsteps, representing Kalshi following Polymarket with a Genius Sports partnership

Time to read: min

Kalshi follows Polymarket in partnering with Genius Sports

Genius Sports, whose share price rose after a partnership with Polymarket

Time to read: min

Polymarket deal hands huge boost to Genius Sports shares

Podcast

Retail

Giorgia Meloni, PM of Italy

Time to read: min

Italy: Retail betting reorganisation removed from government agenda

Time to read: min

Bacta: "You cannot protect consumers by weakening the regulated market"

HM Treasury building in London - the Treasury has rejected claims its changes to gambling tax led to Betfred's shop closures

Time to read: min

Treasury denies fault as tax raises blamed for Betfred closures

Giorgia Meloni, Prime Minister of Italy

Time to read: min

Meloni rejects final terms of Italy’s retail reorganisation

Player Protection

A horse race

Player Protection

Time to read: min

BHA calls out UK Commission’s engagement on FRAs

Time to read: min

Video game gambling gets the government axe in Australia

The Bank of England, which manages an account for the UK government - which the Gambling Commission has decided regulatory enforcement penalties should be directed to

Player Protection

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UK gambling penalties to move to government’s bank account

A yellow card, representing how close Evolution came to losing its licence

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Evolution’s "serious weaknesses” narrowly miss licence suspension

Esports

people playing esports

Time to read: min

BETBY fuels player engagement with ePadel Tennis and eSumo

A tennis ball

Time to read: min

Game, set, match for BETBY’s latest eTennis update

Time to read: min

DATA.BET: The growing role of virtual sports

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DATA.BET: eFootball World Cup supplanted as esports’ top event

Podcast

Video

A board room, symbolising the change in Flutter Entertainment's leadership

Time to read: min

Where next for Flutter? Outgoing CEO expects “continuation of strategy’ under new leadership

Superbet branding on Greek football club shirts

Time to read: min

Superbet accelerates bid to break into Greek top three

Kylian Mbappé has scored eight goals so far for France this World Cup

Time to read: min

Superstar effect takes World Cup betting prevalence

Anthony Albanese, Prime Minister of Australia, whose governing is pushing a package of Australian betting reforms

Time to read: min

Australian betting to see ‘much higher barrier of entry’ as Labor reforms press on

Events

SBC Summit rolls out structured networking programme.

Time to read: min

SBC Summit 2026 rolls out structured networking, powered by SBC Connect

SBC launches new global prediction markets forum in Lisbon .

Time to read: min

SBC launches new global prediction markets forum in Lisbon

Time to read: min

SBC Summit's new masterclasses bring hands-on training to delegates

Excavation site in Cyprus

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Cyprus lays down groundwork for effective gambling regulation

Shortlists have been revealed for the Affiliate Leaders Awards.

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Meet the nominees: Affiliate Leaders Awards 2026 shortlist revealed

SBC Summit to explore what makes a casino product stand out in an increasingly competitive market.

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SBC Summit’s iGaming product track explores invisible KYC and AI-powered design

SBC Summit attendees to access exclusive discounted flights via TAP Air Portugal.

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TAP Air Portugal named official airline partner of SBC Summit and Affiliate Leaders Summit