SBC News - The Voice of the Sports Betting Industry

A sign in a government building window for the UK Intellectual Property Office (UKIPO), which Entain has contacted regarding trademarks

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Entain demands UKIPO intervene on unlicensed gambling trademarks

A tennis ball

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Game, set, match for BETBY’s latest eTennis update

Pound notes under a judge's gavel, symbolising money laundering

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Gambling Commission sounds money laundering ‘wake up call’ to UK operators

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ATG appoints Anna Romboli CEO for new vision of Swedish racing

A tick and cross on either side of a box, representing the yes/no markets that predictions like ADI Predictstreet offer

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Matchbook rolls out ADI Predictstreet across the UK

A Jennings Bet shop front

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Jennings Bet CEO dismisses negativity around UK retail betting as company passes 200 shops

BETBY looks beyond sports for inspiration for future development.

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BETBY: looking beyond the world of sports for inspiration

Features

A Jennings Bet shop front

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Jennings Bet CEO dismisses negativity around UK retail betting as company passes 200 shops

How to get away with marketing: John Cook and Martyn Elliott on closing the credibility gap

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Closing the credibility gap: why operators are ignoring your PR fluff

BETBY looks beyond sports for inspiration for future development.

Time to read: min

BETBY: looking beyond the world of sports for inspiration

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Isabelle Falque-Pierrotin: Regulatory consistency stops the normalisation of gambling

Germany World Cup, as SBC News speaks to Tipico ahead of the 2026 World Cup

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World Cup Betting Tour: Tipico optimistic for Germany’s chance in “13th month” World Cup period

Boomerang Partners looks at the primary strategies for affiliates at the FIFA World Cup.

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Boomerang Partners: FIFA World Cup 2026 and the new rules of sports affiliate marketing

Sportsbook

A tennis ball

Time to read: min

Game, set, match for BETBY’s latest eTennis update

A tick and cross on either side of a box, representing the yes/no markets that predictions like ADI Predictstreet offer

Time to read: min

Matchbook rolls out ADI Predictstreet across the UK

BETBY looks beyond sports for inspiration for future development.

Time to read: min

BETBY: looking beyond the world of sports for inspiration

The Rock of Gibraltar, where WagerWire has been approved in principle

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WagerWire sets course to become Gibraltar’s second predictions platform

Interior of the MetLife Stadium in New Jersey, where the final game of the 2026 World Cup - of which ADI Predictstreet is a partner - will be held

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FIFA predictions partner ADI Predictstreet launches three days ahead of World Cup

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Genius Sports lauds Edge football trading impact with 17% margin rise

A man going up a stairway, illustrating the growth of Wager Games.

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From startup to scale-up: Wager Games’ next chapter

GGL consults DACHL region on Germany’s future

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DSWV: Germany faces a €400m World Cup wagering blackhole

A Kalshi advertisement a in New York City street

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Sportradar makes long-touted leap into predictions via Kalshi deal

iGaming

GamCare branding on a stand

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GamCare reveals most help needed by online gamblers

UAE preparing for gaming market launch with new regulatory body

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UAE gambling regulator GCGRA names Ciarán Carruthers as new CEO

Giving a well deserved gift

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BETBY latest to incorporate the BC.GAME rewards engine

A mission control room

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Amsterdam turns into mission control for black market fight

Marketing

A sign in a government building window for the UK Intellectual Property Office (UKIPO), which Entain has contacted regarding trademarks

Time to read: min

Entain demands UKIPO intervene on unlicensed gambling trademarks

How to get away with marketing: John Cook and Martyn Elliott on closing the credibility gap

Time to read: min

Closing the credibility gap: why operators are ignoring your PR fluff

The two contenders for leadership of the Italian Football Federation (FIGC)

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Italian football contenders want 2% betting tax to fund revival

Mbappe playing in the France national team, 2022

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Mbappé demands Les Bleus kill image rights for French bookmakers

Technology

Pound notes under a judge's gavel, symbolising money laundering

Time to read: min

Gambling Commission sounds money laundering ‘wake up call’ to UK operators

The nighttime cityscape of Sao Paolo, Brazil, where Kalshi has been banned

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Kalshi co-founder Luana Lopes Lara vows to keep business in Brazil

BetConstruct sign at an SBC event

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Lena Yasir tasked with driving revenue and innovation as BetConstruct AI CEO

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Genius Sports lauds Edge football trading impact with 17% margin rise

Podcast

Retail

Time to read: min

ATG appoints Anna Romboli CEO for new vision of Swedish racing

A Jennings Bet shop front

Time to read: min

Jennings Bet CEO dismisses negativity around UK retail betting as company passes 200 shops

Totalizator Sportowy

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Polish state operator parts ways with VP over public image concerns

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Sisal celebrates "80 year revolution of Italian gambling"

Player Protection

A sign in a government building window for the UK Intellectual Property Office (UKIPO), which Entain has contacted regarding trademarks

Time to read: min

Entain demands UKIPO intervene on unlicensed gambling trademarks

Pound notes under a judge's gavel, symbolising money laundering

Time to read: min

Gambling Commission sounds money laundering ‘wake up call’ to UK operators

The Citadelle in Moutsamoudou on Anjouan Island, Union of the Comoros

Time to read: min

Anjouan denies global reach of licences as Flutter hits out at World Cup black market

GamCare branding on a stand

Time to read: min

GamCare reveals most help needed by online gamblers

Esports

A tennis ball

Time to read: min

Game, set, match for BETBY’s latest eTennis update

Time to read: min

DATA.BET: The growing role of virtual sports

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DATA.BET: eFootball World Cup supplanted as esports’ top event

A 1990s computer setup

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BETBY goes back to the ‘90s with latest product push

Podcast

Video

A Kalshi advertisement a in New York City street

Time to read: min

Sportradar makes long-touted leap into predictions via Kalshi deal

Time to read: min

Bally’s Intralot CEO talks evoke LSE delisting, debt control and global shakeup

The outside of en evoke-owned William Hill betting shop in London

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Bally’s Intralot hails ‘beginning of a major new chapter’ as £243.1m evoke bid confirmed

Andrew Rhodes, former CEO of the Gambling Commission

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Andrew Rhodes’ new advisory role garners critics from many figures in the gambling industry

Events

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Affiliate Leaders Summit Launches as Standalone Global Event in Lisbon

SBC Summit Lisbon Affiliate Leaders banner

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SBC Summit unveils new pass structure alongside standalone Affiliate Leaders Summit access

Tiesto banner for SBC Summit Lisbon headline

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Tiësto to headline INFINITY Lisbon at SBC Summit 2026

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SBC Summit Canada reinforces role as industry’s meeting point amid Alberta momentum

SBC Summit Americas marekting and affiliates banner

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SBC Summit Americas to address the new realities of affiliate growth in Latin America

SBC Summit Americas banner

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SBC Summit Americas’ Leaders Stage to tackle AI, prediction markets, and regulatory reform

SBC Summit Americas payments track banner

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PIX, AI, and digital wallets take centre stage at SBC Summit Americas’ LatAm payments & tech track