SBC News - The Voice of the Sports Betting Industry

A Tiger by a river, symbolising LeoVegas' Tiger sportsbook

Time to read: min

LeoVegas sharpens betting claws with Tiger sportsbook UK launch

Flags of Ireland and the EU flying side by side

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Ireland to lead deal negotiations on 2028 EU budget

Malta national football stadium

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FeedConstruct wins streaming rights for Malta Premier League

Durban / eThekwini, South Africa, where Hollywoodbets is headquartered

Time to read: min

South Arica's Hollywoodbets lauds esports betting debut as key milestone

The Affiliate Leaders Stage will focus on three key themes: Platforms & Performance, the Future of Affiliate Strategy, and Content & Discovery.

Time to read: min

Affiliate Leaders Summit 2026 puts AI, SEO and performance at the heart of the agenda

Croke Park, which will play host to Leeds United vs Man Utd, sponsored by BOYLE Sports

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BOYLE Sports to sponsor Man Utd vs Leeds in first Croke Park football fixture since 2009

Landscape of Rome

Player Protection

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Italy ready for September launch of gambling dispute platform

Features

classrrom with seats and blackboard

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How to shape the future of player education and safer gambling

A board room, symbolising the change in Flutter Entertainment's leadership

Time to read: min

Where next for Flutter? Outgoing CEO expects “continuation of strategy’ under new leadership

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John Cook: Your brand isn’t just colours or a logo, it’s much more than that

Flag of Brazil flying before the Chamber of Deputies

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Betting advertising: what's changed for Brazil's agencies, influencers, and brands?

Superbet branding on Greek football club shirts

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Superbet accelerates bid to break into Greek top three

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Bacta: "You cannot protect consumers by weakening the regulated market"

Sportsbook

A Tiger by a river, symbolising LeoVegas' Tiger sportsbook

Time to read: min

LeoVegas sharpens betting claws with Tiger sportsbook UK launch

Durban / eThekwini, South Africa, where Hollywoodbets is headquartered

Time to read: min

South Arica's Hollywoodbets lauds esports betting debut as key milestone

Croke Park, which will play host to Leeds United vs Man Utd, sponsored by BOYLE Sports

Time to read: min

BOYLE Sports to sponsor Man Utd vs Leeds in first Croke Park football fixture since 2009

Various sports, representing SBC News' Sponsor Spotlight

Time to read: min

Sponsor Spotlight: BOYLE Sports redefines marketing playbook

Premier League trophy, representing Super Group's presence in the league after Man Utd deal

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Super Group CEO hails Man Utd deal as Betway asserts Premier League dominance

following footsteps, representing Kalshi following Polymarket with a Genius Sports partnership

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Kalshi follows Polymarket in partnering with Genius Sports

Welsh flag flying backwards

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FeedConstruct adds Wales to ever growing international football portfolio

Graph with a declining trend, representing Flutter's latest results

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Flutter Entertainment reports $296m net loss despite early World Cup boost

Flutter Entertainment branding on the New York Stock Exchange

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Flutter CEO Peter Jackson to depart amid 50% fall in 2026 share price

iGaming

Flags of Ireland and the EU flying side by side

Time to read: min

Ireland to lead deal negotiations on 2028 EU budget

President Lula da Silva of Brazil delivers a speech

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President Lula’s crusade against Brazil’s betting sector rumbles on

Rio de Janeiro, Brazil

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Lack of gambling age-protections land Apple Brazil in legal trouble

A magnifying glass focusing on Austria

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Austria submits Gambling Act changes for EC determination

Marketing

Croke Park, which will play host to Leeds United vs Man Utd, sponsored by BOYLE Sports

Time to read: min

BOYLE Sports to sponsor Man Utd vs Leeds in first Croke Park football fixture since 2009

Various sports, representing SBC News' Sponsor Spotlight

Time to read: min

Sponsor Spotlight: BOYLE Sports redefines marketing playbook

Keane and Richards in Sky Bet's latest ad campaign

Time to read: min

Sky Bet’s new football campaign hits the screen as Premier League approaches

Time to read: min

John Cook: Your brand isn’t just colours or a logo, it’s much more than that

Technology

Malta national football stadium

Time to read: min

FeedConstruct wins streaming rights for Malta Premier League

classrrom with seats and blackboard

Time to read: min

How to shape the future of player education and safer gambling

people playing esports

Time to read: min

BETBY fuels player engagement with ePadel Tennis and eSumo

A US dollar and graph showing gains and declines, symbolic of Genius Sports' Q2

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Genius Sports confident investments will pay off after clocking $76m Q2 loss

Podcast

Retail

Giorgia Meloni, PM of Italy

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Italy: Retail betting reorganisation removed from government agenda

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Bacta: "You cannot protect consumers by weakening the regulated market"

HM Treasury building in London - the Treasury has rejected claims its changes to gambling tax led to Betfred's shop closures

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Treasury denies fault as tax raises blamed for Betfred closures

Giorgia Meloni, Prime Minister of Italy

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Meloni rejects final terms of Italy’s retail reorganisation

Player Protection

Landscape of Rome

Player Protection

Time to read: min

Italy ready for September launch of gambling dispute platform

A horse race

Player Protection

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BHA calls out UK Commission’s engagement on FRAs

Time to read: min

Video game gambling gets the government axe in Australia

The Bank of England, which manages an account for the UK government - which the Gambling Commission has decided regulatory enforcement penalties should be directed to

Player Protection

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UK gambling penalties to move to government’s bank account

Esports

Durban / eThekwini, South Africa, where Hollywoodbets is headquartered

Time to read: min

South Arica's Hollywoodbets lauds esports betting debut as key milestone

people playing esports

Time to read: min

BETBY fuels player engagement with ePadel Tennis and eSumo

A tennis ball

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Game, set, match for BETBY’s latest eTennis update

Time to read: min

DATA.BET: The growing role of virtual sports

Podcast

Video

A board room, symbolising the change in Flutter Entertainment's leadership

Time to read: min

Where next for Flutter? Outgoing CEO expects “continuation of strategy’ under new leadership

Superbet branding on Greek football club shirts

Time to read: min

Superbet accelerates bid to break into Greek top three

Kylian Mbappé has scored eight goals so far for France this World Cup

Time to read: min

Superstar effect takes World Cup betting prevalence

Anthony Albanese, Prime Minister of Australia, whose governing is pushing a package of Australian betting reforms

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Australian betting to see ‘much higher barrier of entry’ as Labor reforms press on

Events

The Affiliate Leaders Stage will focus on three key themes: Platforms & Performance, the Future of Affiliate Strategy, and Content & Discovery.

Time to read: min

Affiliate Leaders Summit 2026 puts AI, SEO and performance at the heart of the agenda

SBC Summit rolls out structured networking programme.

Time to read: min

SBC Summit 2026 rolls out structured networking, powered by SBC Connect

SBC launches new global prediction markets forum in Lisbon .

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SBC launches new global prediction markets forum in Lisbon

Time to read: min

SBC Summit's new masterclasses bring hands-on training to delegates

Excavation site in Cyprus

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Cyprus lays down groundwork for effective gambling regulation

Shortlists have been revealed for the Affiliate Leaders Awards.

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Meet the nominees: Affiliate Leaders Awards 2026 shortlist revealed

SBC Summit to explore what makes a casino product stand out in an increasingly competitive market.

Time to read: min

SBC Summit’s iGaming product track explores invisible KYC and AI-powered design