SBC News - The Voice of the Sports Betting Industry

Boyle Sports partners with Leeds United

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BOYLE Sports continues UK football marketing spree with Leeds United partnership

A horse race

Player Protection

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BHA calls out UK Commission’s engagement on FRAs

SBC Summit to explore what makes a casino product stand out in an increasingly competitive market.

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SBC Summit’s iGaming product track explores invisible KYC and AI-powered design

The Olympic Stadium, Ukraine

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FeedConstruct renews long-running Ukraine Premier League deal

Racehorses jumping over a hurdle

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1xBet signs deal with historic Irish racecourse Gowran Park

business handshake, as the Gambling Commission appoints Sarah Fox

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Gambling Commission moves for DCMS’ Gambling and Lotteries lead in latest shakeup

Bolsa Milan: Lottomatica

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Lottomatica CEO wants home recognition as shareholders net €700m reward

Features

Bolsa Milan: Lottomatica

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Lottomatica CEO wants home recognition as shareholders net €700m reward

Aerial view of Rio de Janeiro city skyline in Brazil

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Brazil outlook 2026: what’s changed since the market's regulation?

Signicagt elaborates on why compliance can no longer operate in a silo, as regulatory pressue mounts.

Time to read: min

Signicat: why operators must shift from checkbox to outcome-led risk management

Mayo building

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BOYLE Sports: Mayo’s All Ireland Final victory ‘one of most iconic moments in memory’

Dinos Dixiadis, head of sportsbook business at GR8_TECH

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GR8_TECH: Inside the World Cup’s biggest betting patterns

Racing and Sports and Stakemate collaborate to conquer UK racing.

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Roundtable: how to standout within the UK racing market

Sportsbook

Boyle Sports partners with Leeds United

Time to read: min

BOYLE Sports continues UK football marketing spree with Leeds United partnership

The Olympic Stadium, Ukraine

Time to read: min

FeedConstruct renews long-running Ukraine Premier League deal

Time to read: min

Banijay names new CEO to take lead of Betclic, Tipico and Admiral gaming empire

BOYLE Sports, whose promotion has been banned by the ASA

Time to read: min

ASA deems BOYLE Sports’ free bets campaign was “socially irresponsible”

Mayo building

Time to read: min

BOYLE Sports: Mayo’s All Ireland Final victory ‘one of most iconic moments in memory’

Headingley Stadium, Leeds, home to Yorkshire Cricket Club and Leeds Rhinos rugby club, the latter of which Flutter has extended its work with

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Flutter pledges to ‘Do More’ as Leeds Rhinos Foundation support extended

BetMGM, which has released its Q2 2026 results

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BetMGM expects revenue at the lower end of expectations as retail revenue drops 97%

dartboard, representing Kenneth Dart's investments in Evolution and Flutter

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Kenneth Dart investments could have big implications for Evolution and Flutter

Dinos Dixiadis, head of sportsbook business at GR8_TECH

Time to read: min

GR8_TECH: Inside the World Cup’s biggest betting patterns

iGaming

business handshake, as the Gambling Commission appoints Sarah Fox

Time to read: min

Gambling Commission moves for DCMS’ Gambling and Lotteries lead in latest shakeup

Time to read: min

Video game gambling gets the government axe in Australia

Pound coins and notes, symbolising Bally's Intralot's latest debt facility

Time to read: min

Bally’s Intralot backs acquisition ambitions with £261m loan

A solar eclipse, signalling what more ad restrictions could do to Estonia's tax cuts

Time to read: min

Will Estonia’s tax cuts be eclipsed by stricter marketing rules?

Marketing

Boyle Sports partners with Leeds United

Time to read: min

BOYLE Sports continues UK football marketing spree with Leeds United partnership

Racehorses jumping over a hurdle

Time to read: min

1xBet signs deal with historic Irish racecourse Gowran Park

BOYLE Sports, whose promotion has been banned by the ASA

Time to read: min

ASA deems BOYLE Sports’ free bets campaign was “socially irresponsible”

A solar eclipse, signalling what more ad restrictions could do to Estonia's tax cuts

Time to read: min

Will Estonia’s tax cuts be eclipsed by stricter marketing rules?

Technology

Signicagt elaborates on why compliance can no longer operate in a silo, as regulatory pressue mounts.

Time to read: min

Signicat: why operators must shift from checkbox to outcome-led risk management

Dinos Dixiadis, head of sportsbook business at GR8_TECH

Time to read: min

GR8_TECH: Inside the World Cup’s biggest betting patterns

Brazil v Argentina in Rio during a World Cup qualifier

Time to read: min

FIRST.bet keeps up LatAm pace with Atlaslive deal

Concept of technology, representing Meridian's tech focus

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Meridian Holdings Chair on consequences of rebrand and continued technology edge

Podcast

Retail

Wetherspoons Chair Tim Martin, who was quick to dismiss and scrutinise a Financial Times article

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Wetherspoons denies FT profit calculations - but do pubs risk being dragged into wider gambling clampdown?

Andy Burnham, Labour politician

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Bacta vows opposition against PM’s “anti-social” AGC claims

Andy Burnham, new UK Prime Minister

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Burnham plans for gambling to fund high-street relief for “good businesses”

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Svenska Spel hits back at profits over responsibility claims

Player Protection

A horse race

Player Protection

Time to read: min

BHA calls out UK Commission’s engagement on FRAs

Time to read: min

Video game gambling gets the government axe in Australia

The Bank of England, which manages an account for the UK government - which the Gambling Commission has decided regulatory enforcement penalties should be directed to

Player Protection

Time to read: min

UK gambling penalties to move to government’s bank account

A yellow card, representing how close Evolution came to losing its licence

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Evolution’s "serious weaknesses” narrowly miss licence suspension

Esports

A tennis ball

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Game, set, match for BETBY’s latest eTennis update

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DATA.BET: The growing role of virtual sports

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DATA.BET: eFootball World Cup supplanted as esports’ top event

A 1990s computer setup

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BETBY goes back to the ‘90s with latest product push

Podcast

Video

Anthony Albanese, Prime Minister of Australia, whose governing is pushing a package of Australian betting reforms

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Australian betting to see ‘much higher barrier of entry’ as Labor reforms press on

Concept of a tech upgrade, like what FIRST has done for Pixbet

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FIRST.bet sportsbook enters Pragmatic PAM ecosystem

graphic showing people debating

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Inside 1xCare’s mission to change player protection discourse

EveryMatrix interview with Richardt Funch

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EveryMatrix: Merkur agreements in Denmark & Belgium demonstrates omnichannel prowess

Events

SBC Summit to explore what makes a casino product stand out in an increasingly competitive market.

Time to read: min

SBC Summit’s iGaming product track explores invisible KYC and AI-powered design

SBC Summit attendees to access exclusive discounted flights via TAP Air Portugal.

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TAP Air Portugal named official airline partner of SBC Summit and Affiliate Leaders Summit

SBC announces the shortlisted nominees for the 13th edition of the SBC Awards.

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Meet the nominees: SBC Awards 2026 shortlist revealed

Those attending SBC Summit and Affiliate Leaders Summit this September will be able to turn three days of industry learning into recognised Continuing Professional Development.

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SBC brings CPD-accredited learning to SBC Summit and Affiliate Leaders Summit

SBC Summit unveils new AI Academy.

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SBC Summit's AI academy to cover AI agents, deepfake threats and human-AI collaboration

The Affiliate Leaders Summit will unite 10,000 affiliates, media buyers, operator acquisition teams, digital marketers, technology providers and other industry stakeholders.

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SBC teams up with Conversion Conf for Affiliate Leaders Summit 2026

Operators, regulators and regional experts examine global opportunities at SBC Summit.

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Africa, the Far East and other emerging markets take centre stage at SBC Summit