SBC News Voice of the Sports Betting Industry
Online sports book Betway has agreed to sponsor the Cumbria 10 kilometer and 10 mile Total Warrior Challenge. The UK charity event run hosted in the Lake District is the toughest amateur run in the uk cross country calendar and will see more than 5,000 runners participate.
Bob Dutnall, Betway’s Executive Director, sCommented: “Betway is delighted to announce its sponsorship of this year’s Total Warrior event. We feel this is a fantastic opportunity to engage with our audience of challenge-hungry individuals and look forward to seeing how Warriors tackle the course on the day.”
Betway brand will be visible at the event. The operator has created a dedicated stand at the running event, featuring massage therapists for the runners participating, refreshments and a special Betway Warrior photo wall. Some Betway staff members are also set to take the challenge of running the daunting course at the Lake District. Finally the Betway team will also be running a prize draw on Facebook as part of the event, giving away a GoPro Hero3 HD Camera
Total Warrior supports the following charities: Help for Heroes, the Great North Air Ambulance and Prostate Cancer UK. In addition, tens of thousands of pounds will be raised for numerous charities through participants and sponsorship. Below is a video of the 2012 Charity Run ‘Total Warrior’
