SBC News Voice of the Sports Betting Industry
BetVictor has today announced the launch of BetFinder, a product which has been designed with Timeform and is aimed at personalizing and simplifying horse racing betting for punters. 
This is the latest in a series of product innovations at BetVictor designed to simplify and upgrade its customers sportsbook experience.
Timeform is a firm which specialises in horse racing form analysis, and the in-house developed product utilises Timeform data to help customers personalise the search for their horse racing bets by using filters and powerful data.
Whether it’s Star Ratings, Course & Distance winners or a list of the most improved horses running today, BetFinder personalises the search for those all-important winners!
The product is now available within the horse racing section on BetVictor’s iOS application and native Android application and will be made available on web channels in August. All customers need to do is upgrade to the latest version of the respective app, where BetFinder will be waiting in the Horse Racing section.
BetVictor Head of Sportsbook Product, Eoin Ryan, said: “BetFinder is our latest horses racing product innovation, following on from the highly popular release of Lengthen The Odds earlier this year.
“We are confident that this product will prove very popular with our racing customers – both casual players and serious enthusiasts alike, as it allows customers to quickly and easily search through hundreds of horses to pinpoint the ones they like. We’ve worked closely with Timeform on this project and are very happy to be able to harness some of their most powerful data to power this product; it really elevates the user experience.”
You can see a video introducing the new feature here:
Ryan continued: “Whether it’s an individual race or race meeting, BetFinder provides a powerful and unique experience and we’re looking forward to the reaction it gets from customers.”
BetFinder is available now on BetVictor, including both its iOS and Android apps.
