Real time sports betting specialist Metric Gaming has confirmed that it has entered a mutual distribution agreement with betting trading services supplier Sporting Solutions.
The agreement will see Sporting Solutions distribute Metric Gaming flagship product SuperLive and additional next generation in-play betting services to its network partners.
In exchange for Sporting Solutions’ comprehensive content and pricing solutions – which will help supplement Metric’s sportsbook offering – Sporting Solutions has been awarded a license to distribute Metric’s in-play pricing feeds throughout Sporting Solutions’ high profile global customer base.
Metric’s CEO, Peter Bertilsson, commented on the agreement “Our market research has definitively shown an industry appetite to shed legacy technology in favor of advanced, mobile-first platforms like ours, which can seamlessly handle the types of in-play, instant-gratification wagering opportunities that are taking over the betting landscape. We were looking for a trusted and well-established partner to complement our sportsbook platform while also providing access to a valuable customer distribution network, making Sporting Solutions an easy choice.”
Ronnie Whelan, Sporting Solutions’ Business Development Director, “We are focused on meeting our current and future partners’ aspirations for leading in-play coverage, additional content, innovation and quick product delivery, and were naturally drawn to Metric’s exciting portfolio of services. We see many obvious synergies between our companies, and look forward to exploring all of the opportunities we expect this partnership to yield.”