SBC News Voice of the Sports Betting Industry
Danish state owned igaming operator Danske Spil has announced that it has acquired a 60% stake in Scandinavian fantasy sports operator Swush.
Danske Spil will use the acquisition of Swush to bolster its digital product offering, as it looks to scale up its operations for the licensed Danish online gambling market. Both parties already have an active relationship with Swush providing fantasy sports games to Danske Spil for the past three years.
Swush Scandinavia’s largest fantasy sports operators was founded in 2000 by Danes Ole Christensen and Jesper Bjorn Carstensen, its clients include media operators Eurosport and ESPN. The fantasy sports product has a strong presence in the Danish market, with national broadcasters and media owners TV Sport, MTG Viasat and Ekstra Bladet as partners.
Popular fantasy games title include Bundes Manager and Super Manager, the operators states that at present it has over 200,000 user-paid teams playing its products.
Danske Spil would not disclose its sum of acquisition for its stake in Swush, however the fantasy sports operator recorded 2014 profits of DKR 4.5 million (£350,000)
