SBC News Voice of the Sports Betting Industry
bet365 are set to be the first bookmaker to launch a partial cash-out mechanism, which will be integrated with its sports betting product. The new betting innovation will allow customers to close a portion of their active bets, while allowing to keep the remainder open.
The operator has attached the new innovation to its popular cash-out function. The partial cash-out mechanism will be presented using a sliding scale which will show cash-out values on the portion of the bet the customer wishes to trade.
bet365 hopes that the innovation will give customers more control and choice to their betting habits. The mechanism was built in-house by bet365 development team, which has focused on creating new product in-house competencies for the bookmaker
The operator is first to market with a partial cash-out mechanism. Competitors Betfair and Paddy Power announced earlier in the year that they were working on introducing partial cash-out functions to their betting products, following the success of their cash-out functionalities in 2014.
