SBC News Voice of the Sports Betting Industry
Australian igaming developers NextGen Gaming has agreed a games online content partnership with Ladbrokes. The develop has completed the launch of its initial slots inventory with the UK bookmaker.
Under the agreement with Ladbrokes, NextGen will deliver various mobile and desktop slots titles through the NYX OGS platform.
Games set to be on offer include popular slot titles such as ‘Foxin’ Wins’ and ‘300 Shields’, while Ladbrokes will also be able to leverage a host of third-party content via NYX OGS.
“I’m excited about the partnership with NYX Gaming Group; this supports our strategy of having best of breed suppliers, enabling our customers to play the best slots across multiple channels,” Ladbrokes e-Gaming Director Richard Poole said.
“NextGen have a strong heritage in slot games but importantly are now producing great mobile content on the NYX OGS platform.”
David Johnson, Commercial Director of NYX Gaming Group, added: “NextGen boast the widest distribution network of real money wagering and social slots games in the online marketplace.
“We are delighted to announce our partnership and go-live with Ladbrokes and look forward to developing a close relationship across our respective businesses.”
