SBC News 666Bet to undergo product overhaul with BetConstruct

666Bet to undergo product overhaul with BetConstruct

666bet-barrymartin
Barry Martin – 666Bet.com

UK sports betting newcomers 666Bet are set to undergo an overhaul of its igaming and sports betting product inventory.

Industry news source EGR Magazine revealed that the operator is set to migrate its sports betting product to the BetConstruct platform. Utilising BetConstruct technology provisions the operator will boost its product inventory with a new sportsbook layout, a mobile product offering and new payment processing services.

To support its platform migration, 666Bet are set to redesign their website which will be re-launched on 15 December.

666Bet Chief Executive Officer Barry Martin had also confirmed to EGR Magazine, that it had struck a deal with football mega jackpots pool operators Colossus Bets, recent winners of the EGR iGaming Raising Star Award.

Martin commended the Colossus Bets product, stating that it brought something new to the sports betting market and that the operator would look to promote its £10 million football jackpot.

The operator further announced that recently acquired online casino brand Metro Play, had undergone a redesign of its website. The online casino had additionally integrated the new EveryMatrix CMS solution.

666Bet will add further product inventory to its Metro Play product, as it launches a Metro Play online bingo room in early 2015. The operator is also studying the potential launch of an online poker room for both 666Bet and Metro Play brands

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