Betfect launches social betting network with Ladbrokes

Sports betting and social technology start up Betfect launched its social betting network in partnership with Ladbrokes.

The social sports betting social network is currently in BETA mode. The start-up aims to combine sports betting with social networking engagement features, allowing community members to follow members, shed insight and strategy and share betting knowledge.

Ladbrokes customers will be allowed to access the Betfect social network by syncing their betting accounts upon registration. The Betfect network is free and allows further access to customers through Facebook logins.

Betfect said: “The aim of Betfect is to revolutionise the online betting industry by merging betting companies with a social media platforms creating a bigger, broader and more relevant impact.”

Start-up Betfect was founded by Giacomo Alpago, Alessandro Alpago and Matteo Avramov Giulivi