888 announced the release of its live streaming sports betting service, BetWatchWin, which will be available to UK and Ireland customers through sports betting brand 888 Sports.
The sports streaming service will be provided via sports right agency Sportsman Media Group. 888 sports will be allowed to stream live tennis, European Basketball, Ice Hockey and football. The operator has made public that the service will stream matches from the popular German Bundesliga.
The live sports streaming service will be accessible across desktop, mobile and tablet platforms, to 888 Sports customers who have funds in their betting accounts.
The decision to add a sports streaming service to its sportsbook, underlines 888 Holdings Plc focus to increase its market share in the sports betting market. Last month 888 Holdings announced that sports betting revenues had doubled year on year.
888 senior management confirmed that it would be studying potential new market entry in European sports betting jurisdictions in order to continue to grow its product.