SBC News Voice of the Sports Betting Industry
Betradar, supplier of sports and betting-related data is proud to announce the launch of its new trading service for sportsbook operators. Managed Trading Services enables bookmakers to streamline processes and to increase their competitiveness by outsourcing labour intensive trading operations to Betradar’s industry proven trading expertise. From providing the fixtures to compiling the odds, monitoring the liabilities to finally settle the bets, Managed Trading Services completely administrates all betting operations in a fast and cost-effective manner.
At the heart of this process, Betradar can control the bookmaker’s risk and liability management either partially or completely, providing clients with the largest sports betting offering for both pre-match and live betting operations. In doing so, Betradar gathers all essential data needed for a successful risk management, including market, odds and liability monitoring, customer categorisation and trading analysis. Supported by in-house developed live trading tools and using specially designed liquidity trading algorithms, the Betradar system immediately weighs all risks and recommends whether a bet should be accepted or not. The entire service relies on end-to-end automation of all processes, which in turn guarantees maximum security and efficiency for all sports betting operations.
Furthermore, bookmakers benefit from Betradar’s comprehensive sports betting offering, which incorporates over 240,000 pre-match events across 40 sports per year, as well as up to 15,000 live events per month across 17 sports.
Serving multi-distribution channels, Betradar’s Managed Trading Services is fully customisable to all types and sizes of sports betting businesses, from large online sportsbooks to retail betting businesses and small kiosk systems.
“The launch of Managed Trading Services represents a key milestone in the execution of our strategy of becoming a one-stop service provider for the sports betting industry” says Erik Lorenz, Sportradar ManagingDirector Sales. “Using this new service, our clients can now focus on their core businesses, knowing thatBetradar will manage their sports betting operations in a fast, reliable and turnover-generating manner. This, in combination with our flexible and performance based price models, allows our clients to minimise their financial risks, whilst increasing their revenue and profitability.
