500.com confirms loyalty partnership with China Mobile

Chinese sports lottery operator 500.com, has entered a strategic partnership with China Mobile Limited, to become the sole provider of online and mobile sports betting and lottery for China Mobile Points Mall, the digital rewards marketplace for China Mobile subscribers.

The agreement will see 500.com products integrated into the China Mobiles subscriber reward system, providing the operator with access to a reported +700 million subscribers. China Mobile users will be able to convert points into 500.com digital rewards and gifts.

The online sports lottery products provided by the Company will be available in all of China’s 31 provinces, municipalities and autonomous regions.  China Mobile will reimburse 500.com for the products purchased in cash. The Company already provides lottery purchase and information services to China Mobile users through its internet, mobile apps, WAP and SMS channels.

Mr. Man San Law, Founder, Chairman and Chief Executive Officer of 500.com commented,

“We are incredibly proud to have been selected as the sole provider of online sports lottery products for China Mobile’s Points Mall. We expect to see sales volumes increase significantly as our products become available to China Mobile’s 770 million subscribers. We look forward to developing an even deeper relationship with China Mobile as we work to integrate our products into their vast ecosystem.”