SBC News Voice of the Sports Betting Industry
iGaming Ideas, the startup accelerator and innovation consultancy, has partnered with four new ideas in time for the ICE conference in London. iGaming Ideas was started by David Sargeant, one of the founders of Zukido, and specialises in helping new igaming products, concepts, and startups to market and the new batch of ideas reflects some of the latest igaming industry trends. The four new startups means iGaming Ideas now has twelve startups in it’s portfolio.
The latest batch includes Fresh 8 – the contextual mobile marketing platform, Btwiice – the cashout service provider, Smart Plus TV – providing smart in-venue advertising, and GamCrowd – the gambling industry crowd sourcing platform.
FRESH8
Fresh8 Gaming is a new advertising platform that connects content, consumers and gambling operators – making content, apps and advertising betable. It serves truly contextual and dynamic advertising providing intuitive and simplified signup and transaction points all at the impression level.
Andrew Sharland (MD at Fresh8) said of the deal “iGaming Ideas have a huge network of connections and experience in the iGaming industry. We felt that by partnering with them would be the quickest way to get our products to the widest range of operators”.
David Sargeant (MD at iGaming Ideas) said “Fresh8 are the perfect fit for what we look for at iGaming Ideas. They have a really disruptive product that will revolutionise the way sportsbooks use mobile advertising and I can’t wait to see their first products in the marketplace in the coming weeks”.
BTWIICE
Btwiice provides a risk free and turnkey cashout service for bookmakers. Their black box solution integrates with a bookmakers existing betting platform to offer punters the hottest trending product in sports betting as well as other features including high-stakes betting referrals and high-volume hedging services.
Julien Cunze, Btwiice Limited (co-founder and CEO), said “We are confident iGaming Ideas will enable us to get to market in the fastest way possible. We are really happy and enthusiastic to work with iGamingIdeas”.
David Sargeant Founder of iGaming Ideas commented “Btwiice are an exciting new company with great ideas. They guarantee a very competitive 8% fixed margin for the bookmaker, which compares to about 4% for internally hedged cash-out solutions. We think this will be the first of some very innovative products from Btwiice”.
SMART PLUS TV
Smart Plus TV is another disruptive technology, this time focusing on disrupting advertising in a retail setting. Smart Plus TV enables automatic scheduling of brand-friendly advertising. By driving targeted, dynamic and interactive content to customers bookmakers will no longer have to tolerate rival brand presence when showing third party channels, and pubs can drive sponsored content to their customers.
Paul Harris (CTO at Smart Plus TV) said of the partnership “joining up with iGaming Ideas means we can focus on the technology and service delivery while David can ensure that the product is placed correctly within the gambling market. We see gambling as one of the key verticals for our product so the partnership makes perfect sense”.
David Sargeant said “This is a great opportunity for any venue to maintain brand awareness. Brands spend millions ensuring their message is heard only for third party content to infringe. Mobile means all content is available anywhere so maintaining your message to customers and VIPs is crucial. We see this as having huge appeal on-course, in-shop, and anywhere sport is being watched. This is a really exciting product”.
GAMCROWD
GamCrowd is a crowd funding and crowd sourcing platform designed especially for the gambling industry. GamCrowd connects investors with start-ups focused on the gambling industry through equity crowd funding and brings gambling industry knowledge, expertise and resource by using crowd sourcing through the GamCrowd marketplace.
Chris North (MD at GamCrowd) said “I’m really pleased that David and iGaming Ideas have agreed to work with GamCrowd as having such an experienced gambling industry professional with a proven track record in working with start-ups from our industry will help GamCrowd establish crowd funding as credible alternative route of funding for starts up”.
David Sargeant commented “Industry specific crowd funding platforms bring innovative startups the attention they deserve, from a crowd of relevant people. Financing for gambling startups is a challenge and GamCrowd innovatively aiming to solve that problem. iGaming Ideas help startups raise money and crowd funding is a fantastic extra route to funding. We are very excited to be working with GamCrowd”.
