SBC News Voice of the Sports Betting Industry
Don Best Sports, the leading supplier of odds and data services for North American sports, is proud to announce that it has gone live with its new In-Play Pricing and Trading service for the NBA through the company’s recently launched Trading Services division.
Moving into 2014, Don Best has lined up a series of key partners who will be taking NBA pricing services alongside other core data services.
Benjie Cherniak, President of Don Best Sports, stated: “Our In-Play Pricing product for the NBA is unique in so many ways, offering comprehensive and full season coverage unlike most existing comparable products in the marketplace. Most importantly, we offer all top line markets as well as over 50 alternative In-Play markets that are truly mathematically independent, real-time lines that are not skewed by personal opinions or weighted by individual books.”
The fully automated solution is overseen by a team of experienced traders under the leadership of Craig Mucklow, VP of Trading Services, who has previously held senior trading positions at Stan James, Paddy Power, Ladbrokes and Betfair. The In-Play product promises significant value by offering fluid lines with little or no manual intervention or suspension of markets. Such fluidity across all matches allows Don Best partners to offer the maximum amount of betting opportunities for their end-users, thus providing said partners with a measurable competitive advantage in the marketplace.
As specialists in North American sports data, the Don Best Trading team will be rolling out Major League Baseball (MLB), National Hockey League (NHL) and National Football League (NFL) In-Play Pricing Products in 2014.
Through the launch of these new services, Don Best Sports aims to develop and provide the most accurate, reliable and broadest In-Play Pricing and Trading products covering a broad range of U.S. sports and leagues. The offerings will be made available exclusively to the regulated and licensed sportsbook industry.
The strategic creation of this department has been spurred by customer demand for expanded In-Play market coverage for the highly profitable and growing U.S. sports betting channels and the need for regulated operators to access sharp and dependable pricing and risk-management tools.
