Betfred has extended its flagship sponsorship arrangement with the Super League, the top-tier of English and European rugby league, for a further three years. The bookmaker first partnered with the Super League in 2017, and in the years since, the company has extended its association with the sport to cover men’s and women’s wheelchair rugby, the England national team and …
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A staple of the British high-street, Betfred is one of the country’s most recognisable betting brands with a reputation built upon its retail offering and sponsorship activities, and the company is now embarking on its ambitious global growth plans. Following the long-awaited launch of its Las Vegas sportsbook this month, Betfred USA Sports Chief Operating Officer Bryan Bennett spoke with …
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William Hill has secured a boost for its sports-focused marketing and branding strategy, partnering with Sky Sports News. According to a LinkedIn post from company UK Managing Director Alexis Zambolou, the deal will see William Hill sponsor Sky’s sports news broadcasts for the next football season. The deal marks William Hill’s first sponsorship arrangement since officially becoming a subsidiary of …
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Betfred has strengthened its presence and marketing in the European rugby league scene, having renewed its sponsorship arrangement with the top-flight Super League for a further two years. The contract extension will see the retail and online sports betting operator continue to cooperate with the league on the ‘Gamble Responsible’ campaign, currently promoted at Super League fixtures. Additionally, the renewal …
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Betfred has moved to enhance the sports marketing and branding activities of its US subsidiary, Betfred Sports, via a deal with the NFL’s Denver Broncos. A marketing activation of the deal will see Betfred open a tent at the South Lawn outside the Empower Field at the Broncos’ Mile High stadium for every home game throughout the duration of the …
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Betfred has maintained its marketing foothold in rugby league, extending its contract with the Rugby Football League (RFL) to continue as title sponsor of the men’s, women’s and wheelchair Challenge Cups. Included as part of the partnership enhancement is the title sponsorship of next Challenge Cup Final – due to be held at the Tottenham Hotspur Stadium in May 2022 …
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As the world comes to terms with the continually evolving threat of COVID-19, SBC focuses on how the outbreak is having a significant impact on sporting events across the globe. Football Following the UK Government’s decision not to ban major gatherings, in spite of much criticism, the English Premier League seemed intent on continuing to play out the fixture list …
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Betfred has strengthened its support for UK rugby, extending its sponsorship of Rugby League to include the women’s game for the first time, as the inaugural title partner of the burgeoning Women’s Super League (WSL). The newly announced deal will run alongside the recent extension of the Betfred Super League partnership until the end of the 2021 season – and sets up a …
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Super League, the highest-level of professional rugby league for the Northern hemisphere, has secured its ‘biggest commercial deal ever’ after extending its ‘title sponsorship’ with Betfred for a further two seasons. Agreeing to new terms on a ‘multi-million-pound’ partnership, Betfred will continue to act as lead sponsor of the Super League until the end of season 2021, extending a partnership …
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African countries combine to form an “interesting betting market” that is marked by an “exponential growth” in technology, according to a new industry report from BtoBet. ‘Francophone Handbook: Augmenting user experience through tailored content‘, provides operators with essential data and statistics for the region’s 26 countries in regards to internet and smartphone penetration, mobile internet usage, the local population’s access …
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