Tag Archives: Sky Bet

Sky Bet has redesigned its platform as part of a new campaign to demonstrate its commitment to football fans. ‘For the fans’ was created in partnership with Grey London, which became the operator’s creative agency in March last year, and was tasked with developing its long-term strategic brand platform. Leigh Peacock-Goodwin, Head of Brand and Sponsorship at Sky Bet, highlighted …

Sky Sports will show the Indian Premier League (IPL) for cricket fans in the UK and Ireland for the next four years.  The broadcaster agreed a deal with the league to showcase the sport’s largest competition whilst renewing a deal to retain broadcasting rights to the Women’s Premier League (WPL).  The IPL and WPL will be exclusively broadcasted on Sky …

The English Football League (EFL) has announced plans to allocate £600,000 in funding to communities throughout England, marking the initial distribution of grants in collaboration with Sky Bet. As part of the fund, financial assistance will be directed towards initiatives associated with over 60 EFL clubs, including a variety of projects aimed at addressing isolation, enhancing fitness and mental well-being, boosting sports …

Sky Bet has linked with Incentive Games, as the operator looks to tap into the igaming industry and free to play games to elevate player engagement. As a result of the collaboration, the operator will launch Match 5 as the firm looks to elevate the crossover from igaming to sportsbook. John Gordon, CEO and Co-Founder of Incentive Games, said: “We’re incredibly …

Sports data intelligence firm Twenty3 has signed a new partnership with Sky Bet to become the UK betting giant’s latest Toolbox customer.  The new collaboration places Twenty3 next to Flutter Entertainment’s subsidiary Sporting Life in their efforts to provide Sky Bet with the opportunity to educate and inform sports fans through data-rich content.  This would in turn drive player acquisition …

As part Jake Pollard’s ongoing ‘Market Make-up‘ series examining European betting markets unique intricacies and dynamics for engaging audiences. Propus Partners gathered data from UK bookmakers for the Premier League weekend of 12-14 January and analysed how the country’s bookmakers offered bet builders and the margins they applied to them. Global Prominence  Over the last few years, ‘bet builders’, or …

Flutter Entertainment Plc has announced this morning that Richard Flint has decided not to stand for re-election as a member of the board of directors of the FTSE 100 global gambling group. The former Chief Executive of Sky Betting & Gaming (Sky Bet), Flint has served as a Corporate Director of Flutter Entertainment, a company formed from the transformative merger …

Sky Betting & Gaming (Sky Bet) has donated more than £250,000 to fund life-changing support at one of Yorkshire’s leading charities – the Children’s Heart Surgery Fund. Hundreds of staff and guests gathered at SBG’s Annual Charity Gala in Leeds on Wednesday for a night of fund-raising activity, hosted by ITV Racing’s Oli Bell and Ed Chamberlin. A silent auction, …

Sky Bet the English Football League (EFL) have announced the launch of the Building Foundations Fund to provide £6m towards community projects across England and Wales. Sky Bet – Flutter Entertainment‘s UK sports betting brand – in its role as the current title partner of the EFL, will invest £1m per year into what has been described as a ‘vital’ …

Content, content, content – it’s one of the big buzzwords in the betting space right now as a tool for marketing, customer acquisition and retention, and general engagement, but how can it effectively be used? Breaking down this topic was the task of SBC’s latest webinar, former Racing Post Editor, Bruce Millington, hosted delegates from two operators as well as …