Tag Archives: real madrid

SportyBet ad with Real Madrid stars to ‘inspire bettors’ across Africa

SBC News SportyBet ad with Real Madrid stars to ‘inspire bettors’ across Africa

SportyBet – the official partner of Real Madrid in Africa – has launched an ad featuring three of Real Madrid’s top players. Éder Militão – who is also a Global Ambassador for the betting company – Federico Valverde, and Aurélien Tchouaméni all feature in the commercial. In detail, set in an African household, the ad introduces viewers to unique offerings …

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Michael Owen signs partnership with Asia-facing Maxim88

SBC News Michael Owen signs partnership with Asia-facing Maxim88

Former footballer Michael Owen has signed a partnership with Maxim88, an online sportsbook and casino focused on the Asian markets.  The ex-Liverpool, Manchester United and Real Madrid striker will serve as a Brand Ambassador for the company to promote its business during the 2022/23 Premier League season, which kicks off tonight. Maxim88 has stated aims to ‘strengthen its position’ across …

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Betsson signs Zé Roberto as brand ambassador in LatAm sponsorship boost

Novibet, LeoVegas, Pay4Fun and Grupo OKTO have become the latest members of the Brazilian Institute of Responsible Gaming (IBJR)

Betsson Group has announced its latest sponsorship foray in Latin American football, entering into a partnership with Zé Roberto. The Stockholm-listed betting group has signed a three-year agreement with the former Brazil international, which will cover the licensing of global player images across its brands.  Additionally, Roberto will take on the role of ‘Betsson Ambassador’, whilst social media content will …

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Modrić joins SofaScore at a ‘significant moment’ pre-World Cup

SBC News Modrić joins SofaScore at a ‘significant moment’ pre-World Cup

Real Madrid midfielder, Luka Modrić, has become an ambassador of Croatia-based sports data company, SofaScore. In forming the agreement, on Sunday, Modrić was met by the company’s founders, Zlatko Hrkać and Ivan Bešlić who will see the La Liga player cooperate with the firm ahead of this year’s World Cup. In particular, the football scores and livescore provider has focused …

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Three European football clubs cut ties with Fonbet

SBC News Three European football clubs cut ties with Fonbet

Russia-based Fonbet has had its partnerships suspended with top-flight football club AC Milan with immediate effect, a consequence of the country’s invasion of Ukraine. The gambling company first became the official sports betting partner of AC Milan in Russia and the CIS region in 2021, and the suspension means that the brand will no longer be visible during home games …

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Olybet signs interactive partnership with Real Madrid’s Luka Modrić

SBC News Olybet signs interactive partnership with Real Madrid’s Luka Modrić

OlyBet has signed a regional partnership with Real Madrid CF midfielder Luka Modrić to boost localised media campaigns and engagement opportunities. The Balkans-based collaboration looks to give football fans ‘unique’ opportunities to interact with Modrić in person and over social media. CEO of Olympic Entertainment Group and OlyBet Group, Corey Plummer, explained that the creation of new digital platforms gives …

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Sorare enlists SEON to enhance fraud prevention capabilities

SBC News Sorare enlists SEON to enhance fraud prevention capabilities

Fantasy football platform Sorare has entered into a partnership with SEON, leveraging the latter’s solutions to detect fraud within its referral programme. The agreement will see Sorare utilise SEON’s onboarding monitoring, device fingerprinting and tailored risk rules offerings to identify and prevent referral fraud and protect its Non-Fungible Token portfolio. Solutions included under the terms of the partnership include Email …

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Betway commits to responsible sponsorships irrespective of Gambling Review outcomes

SBC News Betway commits to responsible sponsorships irrespective of Gambling Review outcomes

Super Group has lauded the social responsibility focus of its marketing efforts, applied across all the football sponsorship portfolio of its flagship sportsbook property Betway. Issuing an update on Betway’s football portfolio, the group pointed to the brand’s success in the UK, where it has forged collaborations with 13 clubs in the English Premier League, most prominently West Ham United …

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Codere moves Real Madrid partnership to LatAm horizons

SBC News Codere moves Real Madrid partnership to LatAm horizons

Grupo Codere SA will serve as the South American betting partner of Real Madrid FC for a period of five seasons, maintaining the Spanish gambling group’s longest-serving sponsorship.    Since 2016, Codere has served as the official betting partner of Real Madrid, primarily using the Spanish Giant’s brand and players to promote its Codere Apuestas sportsbook brand across Spain and the …

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Codere strengthens LatAm visibility with River Plate partnership

SBC News Codere strengthens LatAm visibility with River Plate partnership

Codere has strengthened its sports marketing activities in the Latin American market following an agreement with prominent Argentinian football team Club Atlético River Plate. The four-year deal will see the sports betting operator become the official betting partner of the Primera División team, whilst also gaining visibility via shirt sleeve branding for the initial stages of the deal. Expansion of …

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