Tag Archives: oddschecker

FPSM goes live with industry-first betbuilder comparison tool

SBC News FPSM goes live with industry-first betbuilder comparison tool

FairPlay Sports Media (FPSM) has officially gone live with a market-first bet builder comparison tool with its UK oddschecker brand. The release – developed for both sports betting and media brands – aims to find users of the betting product the best prices and offers for complex same-game multiple bets’. The recently rebranded firm emphasised that the product is set …

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FairPlay Sports Media acquires Quarter4 to drive BetTech transformation

SBC News FairPlay Sports Media acquires Quarter4 to drive BetTech transformation

FairPlay Sports Media (FPSM) has announced the acquisition of Toronto-based Quarter4 (Q4). Described as a deep-learning neural network specialising in predicting sporting outcomes and providing unique data and content opportunities, ​​this is the first acquisition to be made by FPSM. A Bruin Capital business, the move aligns with FairPlay’s mission to transform the BetTech capabilities of its media network for …

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Stuart Simms, FairPlay: Oddschecker rebrand showcases our full capabilities

SBC News Stuart Simms, FairPlay: Oddschecker rebrand showcases our full capabilities

In line with last week’s announcement that FairPlay Sports Media (FPSM) has become the new identity of Oddschecker, Stuart Simms, CEO of the freshly rebranded group, spoke to SBC News about representing a global network and expanded services beyond affiliate marketing. Nothing new for Oddschecker or FairPlay…. Why embark on this course of action? Oddschecker is a heritage brand recognised …

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Oddschecker becomes Fair Play Sports Media to reflect global network

SBC News Oddschecker becomes Fair Play Sports Media to reflect global network

Oddschecker Global Media has announced a rebranded identity, becoming FairPlay Sports Media (FPSM) as the group looks to tell a broader story about the entities and capabilities it holds in the market. In a move to enhance its international reputation as a partner for sports media outlets and betting operators, the company – owned by Bruin Capital – will retain …

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Low6 and WhoScored.com partner on fantasy sports game

SBC News Low6 and WhoScored.com partner on fantasy sports game

Low6 has announced a partnership with football statistics website, WhoScored.com, on fantasy sports game UltimateFan. The deal will see the Oddschecker-owned site leverage the supplier’s game mechanic as an engaging way to add value to its existing user base, while delivering an additional commercial opportunity through the games’ in-app purchases. Jamie Mitchell, CEO of Low6, commented: “We are excited to …

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Oddschecker reveals itself as buyer of SuperScommesse

Oddschecker

Oddschecker Global Media has disclosed that it has acquired the Italian sports media property, SuperScommesse, from Catena Media. This morning, publishing its Q3 trading update, Catena Media informed that it had sold all of its Italian media properties to two undisclosed buyers for €19.8m. Oddschecker, known as the UK and Australia’s largest sports betting publisher, would later announce that it …

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PA Betting Services continues to back Oddschecker horse racing

PA Betting Services continues to back Oddschecker horse racing

Oddschecker has renewed its partnership with PA Betting Services (PABS) to continue leveraging the latter’s data and content services for horse racing. The five-year contract renewal will include race verdicts, comments and tips via the PABS racing distribution platform for domestic fixtures to support Oddschecker’s services around the sport. A leading odds comparison site serving the UK and international markets, …

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Low6 and oddschecker offer PL fans £1m with gamification product

SBC News Low6 and oddschecker offer PL fans £1m with gamification product

Sports gaming technology company Low6 has launched its ‘Million Pound Predictor’ for oddschecker. The new free-to-play game built by the gamification innovator has been named a ‘first-of-its-kind’ predictor for oddschecker, where fans are challenged to correctly guess where each Premier League team will finish at the end of the 2023/24 season. Jamie Pinner, VP of Marketing at oddschecker, said: “We’re …

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Oddschecker and QuinnBet to pursue ‘strong growth’ with partnership renewal

Oddschecker

Irish bookmaker QuinnBet has extended its partnership with the Oddschecker odds comparison site for a further two years. The deal will see Oddschecker displayer QuinnBet’s betting offers and odds across its sporting events pages, both mobile and on desktop, in 2023 and 2024. QuinnBet has highlighted in particular its presence on Oddschecker’s app, where bettors compare odds on UK and …

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Guy Harding departs oddschecker for Commercial Directorship at LC Interactive

Guy Harding leaves Oddschecker

Oddschecker’s Commercial Strategy and Safer Gambling Director, Guy Harding, has confirmed that he is vacating his role for a new position at LC Interactive Ltd. Confirming the news on Linkedin, Harding revealed that his six-year tenure at oddschecker was coming to a close, having first joined the firm as Head of Commercial in February 2016 before assuming his now-outgoing position …

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