Take a quick glance at your screen time—what’s the verdict? Are you clocking in 8 hours? Or have you joined the 9-hour club? Our lives are firmly intertwined with our mobile screens, a modern reality that’s hard to ignore. But let’s rewind to 2011. Yes, mobile phones were already asserting their presence in our daily routines, yet did we truly …
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MGM adds new card to European hand as BetMGM launched in UK
MGM Resorts International has extended its reach in Europe, building on its acquisition of established multinational igaming operator LeoVegas by launching its BetMGM brand in the UK. BetMGM began as a joint venture between the Las Vegas-based entertainment conglomerate and London-headquartered international group Entain. However, the UK brand will operate outside of this joint venture, using LeoVegas platform as well as …
Read More »Stefan Nelson, LeoVegas: Europe is survival of the fittest and not all will last
Stefan Nelson, Chief Financial Officer of LeoVegas, believes that the sector as a whole will prove innovative and resilient enough to overcome the challenges it faces – but some operators will fall along the way. As LeoVegas continues to embark on a new era as part of MGM Resorts, Nelson shared insights into how the company plans to navigate the …
Read More »Jacob Schytte, LeoVegas: Denmark is a ‘natural step’ for nye expekt
With the Danish gambling market continuing momentum after its re-regulation, brands such as LeoVegas’ nye expekt are taking advantage of this expanding space. To boost its visibility, the company entered into a sponsorship agreement with Denmark’s top football league, 3F Superliga, last month. The potential of the market is apparent. Spillemyndigheden, the Danish Gambling Authority, recently reported that the country’s …
Read More »Kristian Nylén: Kambi’s strong product pipeline came to fruition in Q2
Kambi Group is on target to achieve its 2027 objectives, CEO Kristian Nylén informed investors following the group’s Q2 and H1 trading update, although the firm has noted some financial difficulties encountered over the past six months. Alongside Kambi’s Chief Financial Officer (CFO), David Kenyon, Nylén addressed details in the group’s latest financial statement that operator turnover had a ‘dampening …
Read More »LeoVegas demonstrates commitment to equality in sponsoring EuroPride
LeoVegas is sponsoring EuroPride 2023, an annual touring event celebrating the LGBTIQ+ community while also promoting a platform for dialogue and awareness. The event is taking place between 7-17 September in Valletta, Malta, and is expected to bring together around 50,000 people for ten days of awareness, celebration and entertainment. Stefan Nelson, Group CFO and Managing Director at LeoVegas Malta, …
Read More »LeoVegas increases awareness in UK as Blackpool front of shirt sponsor
LeoVegas has been named the new principal partner and front-of-shirt sponsor of Blackpool FC. The Swedish gambling company’s branding is set to ‘prominently feature’ on the front of all 2023/24 first-team shirts, as well as pitch-side LED screens and static boards at Bloomfield Road Stadium. Sam Behar, LeoVegas Director of UK and Sponsorship, said: “We are delighted to announce this …
Read More »LeoVegas renews Kambi deal for greater sportsbook scope
Kambi has renewed its partnership with LeoVegas Group for the second time, as the MGM-owned gaming company seeks to expand its sports betting operations. The multi-year extension sees Stockholm-listed B2B provider Kambi continue to provide its sports betting technology to LeoVegas. This will include its AI-powered trading service and Bet Builder product. LeoVegas has been a client of Kambi since …
Read More »IBJR gains first payments processor members as four more firms join ranks
Novibet, LeoVegas, Pay4Fun and Grupo OKTO have become the latest members of the Brazilian Institute of Responsible Gaming (IBJR) as the industry awaits regulation of the market. The four companies – comprising three European-founded betting operators in Novibet and LeoVegas and two payments firms in OKTO and Pay4Fun – seek to contribute to the public discussion on Brazilian sports betting …
Read More »LeoVegas nets Swedish B2B licences to continue its games expansion
LeoVegas Group has successfully secured three five-year B2B licenses from Spelinspektionen, Sweden’s Gambling Inspectorate. The licences will enable LeoVegas to expand its game studio, Blue Guru Games, along with two other technology platforms to expand its supply of gaming software within Sweden, beginning 1 July, 2023 The introduction of B2B licenses comes as a strategic move aimed at strengthening the …
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