Russia-based Fonbet has had its partnerships suspended with top-flight football club AC Milan with immediate effect, a consequence of the country’s invasion of Ukraine. The gambling company first became the official sports betting partner of AC Milan in Russia and the CIS region in 2021, and the suspension means that the brand will no longer be visible during home games …
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Hockey is undoubtedly one of the most popular sports across Russia – and so partnering with the Kontinental Hockey League (KHL) was an obvious choice for Fonbet as it sought to maximise its appeal to hockey fans across the CIS region as a whole. Alina Yakirevich, Marketing Director at Fonbet, delves into the ways in which the operator is making …
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As we edge closer to the beginning of 2022, Fonbet has a number of ambitious plans in the pipeline as it seeks to obtain new licences and enter different markets. In conversation with SBC, Alina Yakirevich, Marketing Director at Fonbet, reflects on the previous two years, highlighting the key lessons from 2020 and 2021 which will shape the bookmaker’s plans …
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Three-time world ice hockey champion Alexander Ovechkin will now represent Fonbet after agreeing to become the operator’s new brand ambassador. Lauded as one of the most celebrated athletes in Russia, the Stanley Cup winner will work alongside Fonbet across a series of events, including advertisements, press conferences, workshops and jersey giveaways. “It’s hard to overestimate the importance of our partnership …
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Fonbet has become the official partner of FC Lokomotiv Moscow after signing a new, five-year sponsorship agreement with the Russian Premier League team. Through the partnership, the Fonbet logo will be placed on team’s uniforms in both the RPL and Europa League, as well as featured across the Russian Railways Arena. “I consider it symbolic that our partnership began the …
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Social media marketing can be used as a universal tool for scaling advertising, marketing and communicating with new audiences – but are companies utilising this marketing strategy to its full potential? Fonbet believes that by using social media, brands can effectively set the tone of voice and build an online image. But in order to do this, betting operators must …
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In a continuation of its ice hockey focused marketing in its home sector, Fonbet has partnered with Cherepovets-based ice hockey club Severstal. As a result of the four-year agreement, the Russian sports betting operator will become an official partner with the team, which competes in the Tasarov Division of the Kontinental Hockey League (KHL). “Severstal is one of those clubs …
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As the Kontinental Hockey League (KHL) season gets into full swing, Fonbet has been restructuring its approach to cooperating with the league, placing more of a focus on supporting clubs and direct sponsorships. In conversation with SBC News, Fonbet CMO Alina Yakirevich explained that this new approach to sponsorship will be expanded across further sports, with football next on the …
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Fonbet has linked with Russian ice hockey team Salavat Yulaev, as the betting company gains brand exposure through the team’s ‘largest advertising contract’. Over the next four years, the Fonbet logo will be shown ‘prominently’ on the Ufa teams’ kit, as well as around the Ufa Arena. Rinat Bashirov, Director General of Salavat Yulaev, commented: “We’re excited to have a long term agreement …
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In Russia, hockey is considered to be the national sport and so securing a partnership with the Kontinental Hockey League (KHL) is a “strategically important asset” for Fonbet. Speaking to SBC News, Fonbet reflected on the ways in which the operator’s collaboration with the league transcends the typical sponsorship model, highlighting the importance of fan-engagement and social responsibility for hockey …
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