Tag Archives: customer analyitics

Demographic segmentation limited for customer analysis

Copyright: mimagephotography / 123RF Stock Photo

Duncan Keene, managing director of ContentSquare’s UK operation, believes that operators can get much more out of their data if they deal with it a little more smartly. ContentSquare is an online user-journey specialist which recently started working with PMU in France helping the company with pain points in aspects of its registration process and Keene believes that the gambling …

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