SBC checks in on bookmakers’ nerves pricing the homestretch of matchdays of an enthralling Premier League 2023/2024 season. With all outcomes yet to be decided, which team or final result has bookmakers restless, as punters place bets on a record-breaking end of season… SBC: With just Six Premier League matchdays remaining, will all PL season 2023/2024 outcomes be resolved on …
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“Enough is enough”: Fred Done cashes out early on Betfred Man City wagers
Betfred founder Fred Done is giving bettors a chance to cash-out early on a Manchester City title win. There are just six matches left in what is being described as ‘one of the most fiercely contested’ Premier League victory races in years. Done was also the first to pay out on the winners of the English top flight market back …
Read More »SBC Leaders magazine: Sky Betting & Gaming still thinking big
Sky Betting & Gaming may be sitting at the very top of the UK gambling industry, but as its Chief Commercial Officer Steve Birch tells the new issue of SBC Leaders magazine, the business still has big ambitions for further growth. In an in-depth interview – which covers the operator’s close relationship with other Flutter-owned brands, the evolution of its …
Read More »Betfred enhances support for Epsom’s Derby Festival
Betfred has strengthened its support of The Derby Festival by extending its partnership with The Jockey Club to at least 2026. Staged at Epsom Downs, the operator has taken the naming rights to the famous two-day flat race. Fred Done, Betfred Owner, said: “Following on from a memorable two days at Epsom last year we are delighted to further develop …
Read More »Betfred customers hope for snow as new ad reveals £5m festive draw
Betfred has launched its first ever Christmas advert introducing a new £5m festive draw. The bookmaker is going to make five online customers millionaires on the condition that it snows in London on Christmas Day, as set out in its ‘upbeat, feel-good’ campaign created by creative and production agency Zút. Betfred Chief Executive, Joanne Whittaker, commented: “With all the brilliant …
Read More »Betfred and Betway place emphasis on SG in marketing partnerships
To mark Safer Gambling Week, high-profile UK bookmakers such as Betfred and Betway have increased the emphasis on responsible betting in their marketing and communications. In the case of the former, the Warrington-based operator has launched a series of adverts around safer gambling, specifically highlighting the tools it offers to help customers stay in control of their betting behaviour. The …
Read More »ASA lands blow on Betfred for Anthony Joshua social media posts
Betfred has been ordered to remove three posts on X, formerly Twitter, featuring heavyweight boxer Anthony Joshua by the Advertising Standards Authority (ASA) due to the athlete’s extensive social media following. The ASA had challenged whether the social media ads were in breach of the CAP Code on gambling advertising, which prohibits the use of well-known individuals judged to have …
Read More »Betfred ‘revolutionising’ retail sports betting in Central Maryland opening
Betfred has opened a new US retail sportsbook at Long Shot’s in the Capital Region of Central Maryland. The British bookmaker has detailed that its betting amenities and the new location include 12 self-service kiosks, with a selection of beers on tap for bettors to choose from whilst betting on sports. Aiming to ‘revolutionise’ the retail sports betting scene in …
Read More »Betfred and SIS maintain commitment to greyhound racing content
SIS (Sports Information Services) has signed a new deal with Betfred, ensuring that the operator retains access to its global, round-the-clock greyhound racing content. The latest extension provides Betfred’s online and retail estate with long-term access to a wide range of greyhound racing events from the UK, Ireland, and Mexico. This is in the aim of increasing engagement levels and …
Read More »BGC: UK big five bookmakers racing media payments to rise by £30m
The financial contribution made to British racing by the country’s largest bookmakers is set to rise in 2024, according to the Betting and Gaming Council (BGC). Payments from Entain, Flutter Entertainment, bet365, 888/William Hill and Betfred will increase by £30m, the standards body and trade association revealed today. This ‘record cost increase to broadcast races’ will see the total payment …
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