Legal Eye, featuring Gemma Boore and David Whyte Senior Associates for Gambling at Harris Hagan, returns to examine the passage of the White Paper in the nine months since its publication. 2024 sees UK gambling stand at a pivotal juncture, marked by the diverse scrutiny, opinions, and feedback submitted in response to the proposed changes of the White Paper. Boore …
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Buzz Bingo in breach of ASA rules with ad that “appealed to children”
The Advertising Standards Authority (ASA) has issued a ruling on a Buzz Bingo Group advert which included cartoon Halloween imagery that was “likely to appeal to children”. In challenging whether the ad breached the CAP Code, Buzz Bingo emphasised that the material was featured on its social media page which was restricted to Facebook users aged 18 years and above. …
Read More »UK gambling adopts new IGRG Code to enhance protections on digital platforms
The members of the Betting and Gaming Council (BGC) have adopted the new rules and guidelines of the “Gambling Industry Code for Socially Responsible Advertising” – IGRG Code. BGC members settled on the new standards of the seventh incarnation of the IGRG Code in September, with its practices to come into effect from 1 December 2023. Established in 2007 by …
Read More »Sky Bet falls foul of ASA monitor of Gary Neville tweets
Sky Bet is the latest bookmaker to be penalised by the Advertising Standard Authority (ASA) monitoring of gambling-related ads/content deemed likely to have a ‘strong appeal to under-18 audiences’. The bookmaker’s adverts have been review on information collected by the Active Ad Monitoring system. This system employs AI to actively identify online advertisements that could potentially violate regulations. In this …
Read More »Harris Hagan: Legal Eye – ASA shines AI-torch on foul play
The Advertising Standards Authority (ASA) has embraced new AI systems to proactively identify breaches of the UK Advertising Codes. For Legal Eye, Gemma Boore, Gambling Regulatory Counsel for Harris Hagan reviews the outcome of three ASA disputes on the promotion of betting content, and how AI detection will challenge operators’ management of marketing campaigns… Traditionally, the Advertising Standards Authority (“ASA”) …
Read More »ASA sees improved Online Ad protections for Child audiences.
The Advertising Standards Authority (ASA) has observed significant improvement by advertisers and platforms in ensuring that online ads for adult content are not displayed to children. This observation follows an update to the insights of the ASA’s “The 100 Children Report,” initially published in November 2022. The report aimed to “provide real-world insights into children’s exposure to ads for alcohol, …
Read More »ASA upholds content complaint against Ladbrokes Tweets
The Advertising Standards Authority (ASA) has upheld two separate complaints related to gambling content. The watchdog informed stakeholders that it had ordered Ladbrokes and Jumpman Gaming to remove the content in question. For Ladbrokes, the offending content pertained to the language used in a pair of its tweets. The posts, which featured Newcastle United manager Eddie Howe and various other …
Read More »ASA: Match Betting ads cannot imply a risk free promotion
The Advertising Standards Authority (ASA) has updated its guidance on promoting Match Betting services/offers to the general public. The guidance has been forwarded to the CAP Executive relating to non-broadcast advertising, with the watchdog underlining that its recommendations “do not constitute legal advice”. ASA defines matched betting as a technique where individuals bet on all outcomes of an event using …
Read More »Harris Hagan: Legal Eye… Top tips for complying with the ASA’s “strong appeal” test
Gemma Boore of Harris Hagan explains the strong appeal test, considers the impact of recent rulings by the Advertising Standards Authority (“ASA”), and shares top tips for those that want to comply with the strong appeal test when advertising sports betting to UK customers. __________________________ Half-a-year has passed since the introduction of the “strong appeal” test for gambling advertisements, and …
Read More »Sky Bet turns to Grey London for creative switch
Sky Bet has announced that Grey London has won its agency pitch to become the creative lead of its multi-million-pound UK advertising account. The appointment sees Grey London replace incumbent Who Wot Why as lead creative agency of Sky Bet – a position held since 2018. Winning the account, Grey London will be tasked with “developing a long-term strategic brand …
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