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Digital Sports Tech enters the Russian market with Fonbet

Digital Sports Tech enters the Russian market with Fonbet

Digital Sports Tech has entered the Russian market for the first time after making a deal to supply its Player Props betting product to the country’s largest sportsbook operator, Fonbet.

Fonbet will integrate the product into its sportsbook, within a fully translated UI which includes player names. Player Props allows users to create and customise their own bets on player performance using an algorithm to generate accurate odds in real time, across a range of sports including football, basketball, American football and rugby league.

Fonbet players will also be able to take advantage of the supplier’s new browse bet functionality, which points users to player proposition bets rather than always having to create them by themselves.

Ari Lewski, Executive Director of Digital Sports Ltd, said: “We have had our sights set on the Russian market for some time now, so to be able to partner with the country’s largest sportsbook at such an early stage in our company’s lifespan is testament to the value Player Props brings.

“Not only do sport bettors want to bet on player performance, they are also seeking a more tailored and individual experience from their sportsbook sites, and our Player Props product ticks both those boxes.

“We’re also really excited about our new browse bet functionality, which adds a layer of familiarity for new customers and opens up the product to even more people. We understand that people are busy and may not always have the time to create their own bets. Browse bet solves that issue.”

Alexandra Sergeeva, Fonbet CMO, said: “Digital Sports Tech have brought to the market a very innovative and exciting new sports betting product that opens up what we see as a big growth area within the industry –  player performance betting.

“We’ve also been very impressed by their ability to facilitate a quick and painless integration, which has meant we’ll be able to go live with the product early on in Q1 this year.

“We’re really looking forward to offering Player Props to our customers, and in particular giving them the opportunity to customise their own bets on player statistical performance.”

Just last week, Caliente, the largest sportsbook in Mexico, became the first operator in Latin America to launch the player proposition betting product.