Ladbrokes promotes Paul Cherry to Australia Chief Executive

Ladbrokes Plc governance has announced that Paul Cherry will replace Dean Shannon as new Chief Executive Officer of Ladbrokes Australia.

Cherry will take over leadership in February 2017, as Shannon steps down having served as CEO of Ladbrokes Australia since its inception in 2013. In its leadership announcement, Ladbrokes governance declared that Shannon would be maintained as a corporate advisor for its Australian business.

Paul Cherry is promoted to CEO having previously served as the operator’s Chief Operating Officer (2013-present). Shannon and Cherry will work together during transitional period, as Ladbrokes Australia prepares for its leadership change.

Updating the market, Ladbrokes Plc CEO Jim Mullen thanked Shannon for his contribution to the division growth and expansion, stating; “We always knew the day would come when Dean would want to step down. He has been instrumental to the success of Ladbrokes in Australia.

“He has established a challenger brand and won customers through innovation; his success can be seen in the customer metrics and in the fact we are now the No.3 recognised brand from a standing start just three years ago.

“Paul Cherry has been core to Ladbrokes success and has been a key part of the management team since we acquired the business; we are proud of what has been achieved in Australia and are confident in the ability of the team to take the business forward to the next stage of growth and strategic development.”

Shannon thanked Ladbrokes for his leadership tenure
“I have enjoyed my time in the bookmaking sector and am very proud of what we have built and achieved in the Australian market,” Shannon said.

“The business has an experienced management team that is passionate about sports betting and focused on results and I firmly believe that the Ladbrokes story has much further to run”.