SBC News Voice of the Sports Betting Industry
BetVictor has today announced an exclusive partnership with football statistics site WhoScored.com in a move which will see it as the only gaming firm providing a unique data-driven market for its customers. 
The WhoScored.com Man of the Match market is based on statistical data rather than pundit opinion, meaning the result is consistent, objective and available within 10 minutes of the full time whistle.
Whilst the market is currently only available for games in the English Premier League, the scalability of the product ensures BetVictor will soon be in a position to roll out a similar market on other popular worldwide football leagues.
BetVictor Head of Automated Trading, Chris Edwards, commented on the new partnership: “We’re delighted to have teamed up with WhoScored.com for what we believe will be a very successful partnership.
“There is a strong appetite among our customers for a Man of the Match market that is objective and consistent, rather than one that relies on subjective pundit opinion and is often overlooked by the host broadcaster.”
He concluded: “The MOTM market was only previously available on televised games in the EPL but we already expanded that to all EPL games over the first weekend. We remain committed to giving the football bettor the very best value; Simple As.”
