SBC News Voice of the Sports Betting Industry
UK interactive sports betting operator Win Cash Live has confirmed the appointment of Havas Media subsidiary agency, Arena Media as its new creative and marketing strategy lead.
The London based agency are reported to have won a three-way pitch, for the undisclosed seven figure media account.
Arena Media will now be tasked with building Win Cash Live’s new brand strategy, media planning & buying initiatives and overall marketing analysis.
Set up in 2014 by founder Ashley Faull, Win Cash Live’s latest marketing campaigns “Premier League Gay Footballer” and “Next Aaron Ramsey Curse Victim” have courted controversy and criticism from betting industry and marketing commentators for being offensive to viewers.
New lead agency Arena Media have prior industry experience having handled the £15 million Betfair UK media account.
Henry Daglish, Managing Director at Arena Media commented on his firm’s new account:
“Arena Media are absolutely delighted to be working with Win Cash Live, an incredibly exciting bookmaker with great ambition. As an agency committed to being an agent of change for growth we are looking forward to delivering some brilliant work to help them realise its goal.”
