Betway furthers tennis coverage with Tie Break Tens principal sponsorship

Following on from last week’s announcement that it had secured Davis and Fed Cup sponsorship, online bookmaker Betway furthers it presence within tennis by becoming principal sponsor Tie Break Tens quick-fire tournament.

The inaugural Tie Break Tens tournament takes place on Saturday 5 December at the Royal Albert Hall, as part of Champions Tennis 2015, the finale of the ATP Champions Tour.

The tournament will be broadcast on Sky Sports 3 from 6pm GMT on Saturday. The star-studded Tie Break Tens bill also features former British No. 1 and Wimbledon favourite Tim Henman alongside current world No. 7 David Ferrer.

Two final players will be announced later this week and will include a qualifier from Champions Tennis. The six-man field will compete for a cheque for $250,000.

Anthony Werkman, Marketing Director of Betway said: “Following the heroics of Britain’s Davis Cup team over the weekend, we can’t wait to welcome them home at Tie Break Tens.

“The tournament promises to be an exciting, innovative addition to the tennis calendar. After being a partner for a thrilling Davis Cup final, it allows us to expand our sponsorship in the sport with another event that is a perfect match for our brand.”

Matthew Pryke, Tournament Director of Tie Break Tens said: “We are delighted to welcome Betway as the principal sponsor of our inaugural tournament at the historic Royal Albert Hall in London, the first of a number of Tie Break Tens events that we plan to stage around the world.

“Betway has shown its commitment to sport, and tennis in particular recently, and we look forward to working with the team this weekend and on future tournaments.”