SBC News Voice of the Sports Betting Industry
Paddy Power marketing has released an online advertising campaign promoting its new mobile betting app, which it deems “too fruity” for TV.
The campaign titled “Pocket Jostle” promotes the operators new iPhone app, depicting a series of characters who appear to be pleasuring themselves in public.
London creative agency Lucky Generals composed the campaign which will be prompted throughout Paddy Power social channels.
Speaking to UK marketing news source Campaign Live, Gav Thompson Chief Marketing Officer of Paddy Power, commented on the “Pocket Jostle” campaign
“The idea of a ‘pocket jostle’ is a little too fruity for mainstream TV, so this ad is online only, targeted at our adult customers within our own Paddy Power channels.
“We acknowledge it’s a bit close to the bone, but the tongue-in-cheek metaphor of knocking a quickie out in your pocket was just too good not to share. We showed the idea to our customers and they thought it was very funny and very relevant, so we decided to share the joke”.
Paddy Power “Pocket Jostle” campaign…
