SBC News Voice of the Sports Betting Industry
US fantasy sports operator DraftKings has announced that it has added eSports fantasy contests to its customer markets.
The operator will launch exclusive eSports contests from 1 October, with players being able to select picks from the popular League of Legends World Championships. Participants will be able to play for free or compete against others in cash prize leagues, including a $3 entry fee contest featuring $25,000 in prizes.
DraftKings will launch its esports contest, having announced partnerships with six eSports teams; SK Gaming, Cloud9, Team SoloMid, Counter Logic, complexity Gaming and Mousesports.
To help new fantasy eSports players learn how to approach fantasy gaming, DraftKings will feature exclusive content including video tutorials, helpful articles and integrated content from the teams on http://playbook.draftkings.com/.
“eSports is one of the world’s most popular spectator sports, and we are excited to introduce League of Legends to our industry-leading fantasy platform as a way to bring fans worldwide closer to the game,” said Matt Kalish, CRO and Co-Founder of DraftKings.
“Our partnerships with Cloud 9, TSM, CLG, SK Gaming, compLexity Gaming and Mousesports show our strong commitment to the eSports space, and our desire to work with top teams and players to support and help grow this booming space.”
