SBC News Voice of the Sports Betting Industry
League One football club Leyton Orient FC have dropped online betting operator 666Bet as their official shirt sponsor. The news of the termination of the East London football club’s shirt sponsorship, follows this weekend’s temporary suspension of 666Bet operations by the UK Gambling Commission (UKGC).
Leyton Orient released the following statement on its website
“Leyton Orient Football Club have terminated their 2014-15 sponsorship deal with 666BET after the UK Gambling Commission (UKGC) temporarily suspended the online gambling license of their licensee Metro Play Limited”.
“The Club will make an announcement later in the week in regards to shirt branding for the remainder of the Sky Bet League One season. The Club will be making no further comment at this stage”.
Leyton Orient are the first football club to announce the termination of its partnership agreement with the bookmaker. Following substantial UK marketing activity 666Bet is currently official betting partner of Premier League football clubs Leicester City and West Bromwich Albion.
This weekend 666Bet and its subsidiary online casino brand Metro Play websites were placed ‘Under Maintenance’, as the UKGC is set to carry out a review of the firm’s operations.
666Bet management have yet to make an official comment on the UKGC’s severe actions regarding their operations
