European sports betting operator bet-at-home (Betclic Everest Group subsidiary) recorded a 77% full year earnings increase of €27.5 million (FY 2013: €15.4 million). The operator cited increased player activity driven through new marketing campaigns and the 2014 FIFA World Cup, as the key drivers for its positive performance.
bet-at-home finalised its 2014, with increased gaming revenues of 25% to €107 million (FY 2013: €85 million). The operator was able to clear EBITDA of €26.7 million for 2014, as the operator stated that it had undertaken a positive marketing and player acquisition re-structure.
Sports betting continued to be the operator’s highest revenue generating channel with gross-revenues of €56.2 million, bet-at-home management stated that it had targeted strategic advertising campaigns for the channel during World Cup 2014.
The operator saw 2014 marketing increases of 20% to €41 million, and furthered its operational headcount by 10% to +250 staff. However bet-at-home stated that it was able to maintain costs by reducing costs in other business areas.
bet-at-home governance expects a tougher 2015, as multiple European Union gaming jurisdictions apply new tax charges which will be location focused. Taking into account new tax frameworks that the operator will have to work under, bet-at-home management expects 2015 EBITDA to be between €15-20 million
bet-at-home 2014 performance