SBC News Voice of the Sports Betting Industry
SeanieMac International Ltd, a publicly listed online gaming operator based in Kerry, Ireland, has announced the launch of an affiliate program for the company’s online sportsbook and casino brand SeanieMac.com in partnership with Income Access, a leading technology and affiliate services provider for the iGaming industry. The SeanieMac Affiliates program will migrate to the Income Access platform and will be managed by the company’s in-house team.
SeanieMac, which experienced a 32% quarter-over-quarter rise in revenue in Q2 of 2014, offers players sports wagering on all major global sporting events, including soccer, Gaelic football, horse-racing, tennis, cricket, basketball and hurling. Accessible via desktop computers, tablets and mobile devices and available as a downloadable app in the App Store, the brand features in-play betting functionality.
In addition to SeanieMac’s sports-betting offering, the brand boasts an extensive online casino, which includes European roulette, blackjack and a range of online slots developed by leading game developers Net Entertainment and Realistic Games. SeanieMac also allows players to bet on lotteries across the world.
The brand offers an enticing 100% match bonus to all new players who sign up, as well as the Double Bubble offer, whereby odds on all U.K. soccer matches are doubled if players’first goal scorer wins in the first 20 minutes of play. In addition, the brand offers best odds guarantees on all UK and Irish horse and greyhound races.
The recently completed migration of the SeanieMac Affiliates program to the Income Access platform, which has won the eGR B2B award for Best Affiliate Software for the last two years in a row, will allow affiliates to promote this leading online sports-betting and casino brand. The program offers affiliates a tiered revenue share commission structure under which commissions vary between 30% and 40%, depending on the net revenue referred.
“We have chosen to partner with Income Access because we believe they are the market leaders in the affiliate industry and will offer our valued affiliate partners quality customer service, account management and an unrivaled reporting and tracking system,” said Garreth Core, COO at SeanieMac. “We are confident that by partnering with Income Access, we can grow our affiliate business quickly while maintaining a quality service for our affiliates.”
The SeanieMac affiliate program will be managed by Income Access’s team of affiliate managers. They have more than a decade of collective experience managing the affiliate programs for leading iGaming brands.
“We’re delighted to partner with SeanieMac to launch their managed affiliate program,” said Nicky Senyard, founder and CEO of Income Access. “The new SeanieMac Affiliates program provides affiliates in the sports-betting vertical with an important opportunity to diversify their offering and promote a rapidly growing brand.”
