SBC News Voice of the Sports Betting Industry
Ladbrokes has continued to expand its brand presence and coverage in the Australian sports betting market with the announcement that it had entered a marketing partnership with A-League soccer team Brisbane Roar FC.
Ladbrokes Australia confirmed that it had agreed a one season deal with Brisbane Roar, the partnership agreement will see the Ladbrokes brand promoted throughout the football clubs online and match day marketing inventory.
“Football is a growing and important part of our business and we look forward to working with a club as successful as the Roar throughout the partnership,” Ladbrokes director of marketing James Burnett said.
Sean Dobson, managing director of Brisbane Roar, added: “This partnership with Ladbrokes highlights the current strength of our club commercially.”
Having reported its first positive set of interim results in eight rounds, Ladbrokes CEO Richard Glynn highlighted the importance of the Australian igaming market to the operator’s future corporate growth and value strategy.
Speaking to investors at Ladbrokes Q3 call, Richard Glynn confirmed that Ladbrokes Australia had become profitable in just over a year of being full operations. Ladbrokes Australian sports betting operations had witnessed a Q3 net revenue jump of 172%, Glynn further noted that Ladbrokes Australia had more than doubled its active customer base in 2014.
