SBC News Voice of the Sports Betting Industry
Sports betting super affiliate, Oddschecker have announced the appointment of London based marketing agency Fold7 as its new creative development team.
BskyB owned Oddschecker plan to release a new advertising campaign across Sky UK TV channels. The campaign which will be designed by Fold7, will be launched in September of this year.
The creative agency won the Oddschecker account after pitching to senior management for business. Oddschecker have confirmed that Fold7 will replace existing marketing agency Home on creative development.
Oddschecker Marketing Director Andy Lulham, confirmed the appointment of Fold7, stating that the sports betting affiliate would be looking to raise brand awareness and coverage of its mobile app which was launched at the start of the year.
