William Hill partners with Southampton FC

William Hill have continued the summer trend of sports betting operators partnering with English Premier League football clubs, by agreeing partnership terms Southampton FC to become the football clubs official betting partners. The William Hill brand will be promoted throughout Southampton FC’s St Marys stadium and will be a further promoted on the Football Clubs digital inventory.

Gareth Rogers, Chief Executive Officer at Southampton Football Club, commented: “We are delighted to welcome William Hill as our partners and this is another important step for the commercial growth of our club.

“We are constantly looking to partner with businesses at the forefront of their industry and William Hill has long established itself as not only Britain’s biggest bookmaker but one of world’s leading gaming companies.

“We are excited to begin working with a traditional and strong British brand that shares our ambitions on and off the field.”