SBC News Voice of the Sports Betting Industry
Paddy Power continues to dominate the money-back offers arena, as the latest monthly report from affiliate FREEBETS.com puts the Dublin-based layer top of the rankings for March. In a month dominated by the Cheltenham Festival, alongside high-profile domestic and European football action, punters were offered some great insurance with valuable money-back offers galore.
After a quiet February by recent standards, bookmakers were out in force targeting both existing and new customers. And Paddy Power shrugged off widespread condemnation for its controversial Oscar Pistorius trial market, to scoop the best money-back award for the sixth time since the FREEBETS.com team started analysing and compiling money-back offers and promotions in May 2013.
Paddy Power provided an unprecedented eight of the top ten offers in March, to beat its previous record of seven, which it had achieved on three previous occasions. Surprisingly, considering their money-back offer if your horse finished second, third or fourth in the first race at the Cheltenham Festival, all eight of those offers were on football.
With a total of 25 unique offers, more than twice the number of nearest competitor Betfred, Paddy Power was a convincing winner in March. Not only did it provide more offers than anyone else, it raised the value of many of them by increasing the likelihood of the money back trigger occurring.
FREEBETS.com Managing Director Iain Coward said: “Paddy Power have been there to be shot at heading our rankings for so long, but no other bookie can get near to them at the moment in offering such consistent and widespread offers and promotions across numerous sports. Their mantra of ‘home of the money-back offer’ is well-warranted on this evidence.”
