SBC News Worldpay records 20% Premier League boost in bumper weekend for bookies

Worldpay records 20% Premier League boost in bumper weekend for bookies

The Premier League returned this weekend past with plenty of fixtures to whet fans’ appetites for the 2016-2017 season. Premier League

Data from Worldpay revealed a mammoth 20% rise in the number of bets placed on opening day compared to last year, with more fans than ever hoping to win big as the world’s most watched football league returned.*

Following Leicester’s fairytale league win last season, bookies actually saw an 8% drop in average bet values compared to 2015’s opening weekend. Recreational customers who traditionally deposit lower amounts were drawn in by the prospect of predicting underdog success.

Punters were staking on average £3.55 less per bet than this time in 2015, revealing the extent to which Leicester’s title win has inspired footie fans to try their luck on even the most unlikely teams.

Karl MacGregor, Vice President Gambling, Global eCommerce, at Worldpay said: “Following the woes of England’s early Euros exit this summer, Britain’s bookmakers were primed to capitalise on one of the biggest days in football.

“Favourable odds and high reward bets were on offer for fans up and down the country, and with an average £38.65 deposited per transaction, fervent fans rushed out to try their chances.”

*Figures refer to customer transaction data between 06/08 /16– 13/08/16, and are compared to 01/08/15 – 08/08/15.

Check Also

SBC News Genius Sports and DataCo enter talks to extend exclusive football data supply deal

Genius Sports and DataCo enter talks to extend exclusive football data supply deal

Genius Sports Inc has entered a period of negotiations to extend its official betting data …

SBC News CMS Committee: PL ‘must go further’ than White Paper gambling ad proposals

CMS Committee: PL ‘must go further’ than White Paper gambling ad proposals

MPs have urged that the Premier League and other sports governing bodies should commit to …

SBC News Metric Trader's Outlook: Preparing for the festive fixtures

Metric Trader’s Outlook: Preparing for the festive fixtures

For traders, Christmas represents a hectic Premier League fixture pile-up, with teams playing three games …