Codere secures Valencia CF shirt branding agreement

Grupo Codere subsidiary has struck a short term sponsorship deal with La Liga football club Valencia CF.

Presenting its partnership to Spanish media, Codere marketing announced that the Codere Apuestas brand would be displayed on the left sleeve of Valencia’s football jerseys for the remainder of the 2015/16 La Liga season.

Valencia CF have no official shirt sponsor for its 2015/16 season. As part of its partnership the ‘Codere Apuestas’ brand will be promoted during match days at the CHE’s Mestalla stadium (capacity 55,000)

Codere marketing stated that the betting company would support Valencia CF social and community initiatives.

Peter Draper Valencia CF Commercial & Marketing Director welcomed Codere as partners

“Partnering with Codere Apuestas is an agreement that helps us to strengthen our business and brand, both domestically and internationally

“The Club has the enthusiasm and commitment to growing and building a long-term partnership with Codere Apuestas that will be mutually beneficial.”