SBC News Voice of the Sports Betting Industry
William Hill has today announced the full roll-out of its Priority Access Card, providing William Hill account holders with unrestricted and immediate access to their winnings.
The pre-paid MasterCard, a William Hill innovation and a first for the industry, removes the mandatory three to five-day wait that customers currently experience when trying to withdraw money from their betting accounts.
The Priority Access Card works by eliminating the pay out time-delay created by passing account transactions through banks and instead linking directly to customers’ William Hill online betting account. This allows users to spend or take out their winnings instantly at any shop, restaurant or other establishment with chip-and-pin payment or by visiting an ATM. So if a customer wins a bet, they can spend their winnings moments later, making the betting experience more interactive and instantly gratifying.
“It’s time for the betting industry to fully embrace omni-channel experiences that meet customer demands,” commented Jamie Hart, William Hill director of innovation and customer experience. “The William Hill Priority Access Card changes the entire betting experience by finally lifting the restrictions on how quickly customers enjoy their winnings, whether in social environments or to pay for their shopping. We have seen an extremely positive reaction to the card so far in pilot and are excited about the possibilities created by wider customer adoption.”
William Hill’s agreement with MasterCard means that while users are able to withdraw their winnings immediately, the pre-paid card only allows them to spend what they have won, or deposited, removing the risk of overspending following a big betting win.
