SBC News Ladbrokes' LBO plans include wi-fi and 'sports experts'

Ladbrokes’ LBO plans include wi-fi and ‘sports experts’

mullenA report in the Daily Telegraph suggests one of new Ladbrokes CEO Jim Mullen‘s plans to revitalise business in the bookmaker’s betting shops is to have them operate as wi-fi hubs, allowing customers to bet with the firm via their own devices. By boosting the wi-fi capabilities in its 2,100 retail estate, the bookmaker is hoping to increase its recreational player base for its online operations.

The wi-fi plan is reported to be part of Mullen’s postponed business review, which had originally been announced when he took over the CEO role. However the ongoing talks with Gala Coral about a potential merger with its betting interests has forced Mullen to temporarily postpone outlining his new masterplan for the business.

While it is highly likely that some of the envisioned roadmap will need a tweaking at the very least should the merger come off, The Telegraph suggests that the LBO strategy will be implemented regardless. It also said that it will be bolstered by investment in staff training, with ‘sports experts‘ used in areas of high local competition who can teach customers how to gamble using their own devices via the shop’s enhanced wi-fi.

The Telegraph added: “The bookie will identify employees who are particularly enthusiastic about sport to take on the roles, in what will form part of a broader push to bring its staff culture more in line with that of its customers.”

Check Also

SBC News Entain concludes messy 2023 on £879m loss as UK/Euro headwinds continue 

Entain concludes messy 2023 on £879m loss as UK/Euro headwinds continue 

Entain Plc has closed its full-year 2023 accounts declaring corporate losses (after tax) totalling £879m …

SBC News Ladbrokes Stacey Carnell wins Betting Shop Manager of the Year award

Ladbrokes Stacey Carnell wins Betting Shop Manager of the Year award

Stacey Carnell was last night crowned ‘Betting Shop Manager of the Year’ at the Racing …

SBC News Entain triggers streamline as growth pains compound in Q3   

Entain triggers streamline as growth pains compound in Q3   

Entain Plc has outlined key initiatives to accelerate its operational strategy and improve the quality …