SBC News Voice of the Sports Betting Industry
Ladbrokes has agreed to add the full portfolio of Williams Interactive online slot games to its casino offering after signing a multi-year agreement with the Scientific Games-owned company. Through integration with the Williams Interactive Remote Game Server, Ladbrokes.com players will have access to a library of authentic Vegas-style slot games.
Many of these games are already popular with players in Ladbrokes betting shops throughout the UK, provided by Williams Interactive UK sister company trading as SG Gaming. Games from the Williams Interactive game library are expected to launch for mobile and desktop players on Ladbrokes.com by the middle of 2014.
Richard Poole, Head of Product for Ladbrokes Digital, said: “We’re thrilled to provide the catalogue of Williams Interactive slot themes to our players later this year. The expanded access to themes already popular in our betting shops, including the fan-favourite Rainbow Riches, is an exciting opportunity to extend enjoyment of those themes for our players online and on their mobile devices. In addition, their wide array of one-of-a-kind game engines like Colossal Reels and Double Money Burst are already exciting online players across Europe, and will provide new and engaging casino options for our player community.”
Jordan Levin, Managing Director for Williams Interactive, added: “Expanding the reach of our deep catalogue of unique and innovative slot themes and game engines with one of the UK’s leading betting and gaming enterprises is another exciting step for Williams Interactive. We believe that Ladbrokes players, who already enjoy our themes from our portfolio in Ladbrokes retail locations, will enjoy the omni-channel access this relationship provides them to our library of player-favourite slots at retail shops, from home, and on the go.”
